Tono de Marca

Classic & Timeless, Effortless & Versatile, Authentic & Heritage-Rich, Approachable & Inclusive, Modern & Clean, Slightly Playful (in some contexts)

Valores de Marca

• •Simplicity & Minimalism
• •Quality & Craftsmanship
• •Versatility & Practicality
• •Heritage & Authenticity
• •Sustainability & Ethical Production (emerging)

Mejores Prácticas

• •Emphasize Heritage Authentically: Weave in the Italian roots and century-long history naturally, not as a forced add-on. Talk about the 'since 1911' or 'Italian design' to reinforce legacy.
• •Keep it Clean and Concise: Reflect the minimalist design of the shoes in the language. Avoid overly ornate or trendy jargon. Focus on clarity and simplicity.
• •Highlight Versatility with Real-Life Context: Show, don't just tell, how the shoes can be worn. Use phrases like 'from city explorations to relaxed weekends' or 'pairs perfectly with everything from denim to dresses.'
• •Use an Approachable and Warm Voice: Even when talking about iconic status, the tone should feel welcoming and inclusive, like a trusted friend recommending a great find.
• •Integrate Values Subtly: When mentioning sustainability or vegan aspects, present them as an inherent part of the brand's evolution and commitment to quality and thoughtful design, rather than a separate, preachy message.

Percepción Social

Generally viewed as a provider of stylish, classic, and versatile sneakers. The iconic 2750 is well-recognized. There's an appreciation for the brand's aesthetic and Italian heritage. Recognized as a long-standing international footwear brand with a strong Italian identity. Collaborations and new releases often generate positive media attention. The move towards sustainability and vegan options is also noted. Seen as a staple for casual, effortless style.

Ejemplos de Copy

• •Headline: Timeless Italian Style. Effortless Every Day. Body: Discover the Superga 2750. Crafted with over a century of Italian heritage, its simple elegance and versatile design make it your perfect companion, from city strolls to weekend adventures. Walk with iconic comfort.
• •Headline: Simply You. Simply Superga. Body: Our classic canvas sneakers are designed to fit your life and your style. Clean lines, comfortable fit, and endless versatility. Express yourself, effortlessly. #SupergaStyle
• •Headline: Heritage in Every Step. Modernity in Every Detail. Body: Since 1911, Superga has defined casual Italian chic. Explore our latest collection, blending timeless design with contemporary touches and a commitment to more sustainable practices. Find your classic.
• •Headline: From Italy, With Love (and Great Shoes). Body: Experience the easygoing spirit of Italian design. Superga sneakers offer that perfect blend of comfort and style, ready for whatever your day holds. Step into your new favorite pair.
• •Headline (for a new sustainable collection): Consciously Crafted. Classically Superga. Body: Introducing our new organic cotton collection. The same iconic style you love, now made with even more consideration for the planet. Style that feels good, inside and out.