Tono de Marca

Empowering, luxurious, confident, educational, aspirational, professional, and knowledgeable.

Valores de Marca

• •Quality
• •Empowerment
• •Expertise & Education
• •Resilience & Passion
• •Customer Service

Mejores Prácticas

• •Always Use "Royal" Language: Consistently incorporate words like "crown," "luxury," "invest," "royal," and "throne" into the copy. This reinforces the brand's core message of empowerment and high value.
• •Lead with Education: Frame promotional content around sharing expertise. Instead of just "buy this wig," use phrases like "learn the secret to..." or "discover the difference..." to build trust and authority.
• •Emphasize Investment Over Expense: Position the products as a long-term investment in self-confidence and style, not just a purchase. Use language that speaks to longevity, quality, and value.
• •Maintain a Confident and Empowering Voice: All copy should be declarative and self-assured. Avoid hesitant or overly salesy language. The tone should reflect the confidence the brand wants its customers to feel.
• •Tell the Founder's Story: Periodically weave the brand's origin story of passion and the pursuit of quality into marketing materials. This adds a layer of authenticity and connects customers to the brand's core values of resilience and integrity.

Percepción Social

Overwhelmingly positive, perceived as a high-end, reliable source for luxury hair extensions and wigs. Respected for product quality, expertise, and authority in wig customization. Customers are highly satisfied and often become repeat buyers.

Ejemplos de Copy

• •Your throne awaits. Introducing the 'Ashley' Custom Unit —where luxury and flawless construction meet. This isn't just hair, it's a statement. Crafted from 100% raw hair for a look that ’s as enduring as it is beautiful. Invest in your crown. Tap the link in bio to claim yours.
• •The Royal Treatment, For a Limited Time. Experience the Sunny Girl standard of luxury with 20% off our entire collection. Uncompromising quality and timeless style are now within reach. Your crown is calling.
• •Subject: Don't Just Wear the Crown—Learn to Build It. We believe in empowerment through education. That's why we're thrilled to announce new dates for our 1-on-1 Wig Making Masterclass. Go behind the scenes and learn the techniques we use to create flawless, long-lasting units. Limited spots available for those ready to master their craft.
• •Sourced directly for its purity and strength, our Raw Indian Wavy hair is the ultimate investment in versatility and longevity. Each bundle is single-donor, ensuring the cuticles are aligned to prevent tangling and shedding. It’s more than an accessory; it’s the foundation of your signature look. Feel the difference that true quality makes.
• •The secret to a flawless melt? It's all in the bleach. ✨ Pro tip: Use a 20-volume developer for a gentle, controlled lift on your knots. Quality lace deserves quality care. #bleachingknots #wigmaker #hairtips #luxurywigs #crownedbysunny