Tono de Marca

authentic, personal, and trustworthy

Valores de Marca

• •Family and Community
• •Hard Work and Perseverance
• •Transparency and Honesty
• •Quality and Care
• •Passion for the Land

Mejores Prácticas

• •Maintain a Personal Voice: Always write from the perspective of the family. Use "we" and "our" to foster a sense of connection and shared experience.
• •Be Transparent and Honest: Don't shy away from sharing the realities of farm life, both the good and the bad. This authenticity builds trust and makes the brand more relatable.
• •Use Simple, Accessible Language: Avoid jargon and overly formal language. The tone should be conversational and easy to understand, as if you're talking to a friend or neighbor.
• •Showcase Passion and Enthusiasm: Let the love for the farm, the animals, and the lifestyle shine through in your writing. This passion is contagious and will resonate with your audience.
• •Focus on Storytelling: Every post, email, and product description is an opportunity to tell a small part of the Summerfield Acres story. Weave in anecdotes and personal touches to create a rich and engaging brand narrative.

Percepción Social

Based on their online presence, Summerfield Acres is likely perceived as a reputable and ethical small-scale breeder and farm. The personal narrative and transparency create a positive image that would appeal to customers seeking a more intimate and trustworthy alternative to large commercial breeders. The lack of negative online sentiment further supports this perception. Customers are likely drawn to the story of the Summerfield family and their hands-on approach.

Ejemplos de Copy

• •From our family to yours. We're overjoyed to introduce our newest litter of Mini Goldendoodle puppies, raised with love and care right here on our family farm. Each one is a bundle of joy, ready to bring endless happiness to their forever home. Learn more about our sweet pups and our adoption process on our website.
• •Bring the beauty of our farm to your home. Our seasonal flower subscription brings you fresh, hand-picked bouquets from our fields every week. Experience the vibrant colors and fragrant scents of our dahlias and peonies, and enjoy a piece of Summerfield Acres all season long.
• •The reality of farm life isn't always picturesque sunsets and blooming flowers. This week, we faced a tough challenge with our irrigation system. But with a little ingenuity and a lot of hard work, we're back up and running. It's moments like these that remind us of the resilience and rewards of this life we love.
• •Meet the heart and soul of Summerfield Acres. We're Bob and Julie, and this farm is our dream realized. Every day, we pour our passion for this land and our animals into everything we do. Thank you for being a part of our journey.
• •Fresh from our fields to your table. This weekend, our farm stand is overflowing with fresh, seasonal produce. Come by and taste the difference that local, family-farmed goodness makes. We can't wait to see you!