Tono de Marca

Aspirational, educational, heartfelt, poetic, and evocative. It speaks with purpose and conviction, inspiring conscious consumerism with language that is beautiful and intentional.

Valores de Marca

• •Empowerment
• •Sustainability and Regeneration
• •Heritage and Craftsmanship
• •Transparency
• •Conscious Consumption

Mejores Prácticas

• •Lead with the 'Why': Always connect the product back to the brand's core mission. Whether it's women's empowerment, environmental regeneration, or cultural preservation, the purpose should be at the forefront of the narrative.
• •Use Storytelling: Every piece of copy should tell a story. Whether it's the story of an artisan, the story of a particular craft, or the story of the materials, this is what creates an emotional connection with the audience.
• •Emphasize 'We' and 'You': Foster a sense of community by using inclusive language. 'We' refers to the entire SukhaCitta ecosystem, including the artisans and the customers. 'You' empowers the customer, making them an active participant in the brand's mission.
• •Maintain a Poetic and Evocative Tone: The language should be as beautiful and intentional as the clothes themselves. Use sensory details and metaphors to bring the brand's world to life.
• •Educate and Inspire: Use every piece of copy as an opportunity to educate the audience about the issues in the fashion industry and to inspire them to make more conscious choices. This reinforces the brand's position as a thought leader and a force for good.

Percepción Social

Overwhelmingly positive; seen as a leader in the ethical fashion movement, lauded for its authentic commitment to its values, and a brand where customers invest in a story of empowerment and environmental responsibility.

Ejemplos de Copy

• •Introducing 'ANGKASA.' More than a collection, it's a celestial story woven into every thread. Handcrafted by our Ibus under the Indonesian sky, each piece is a universe of tradition and a testament to the hands that heal the Earth. Wear the stars, carry their stories.
• •Meet Ibu Wati, a weaver from the heart of Java. For her, every thread is a prayer, every pattern a legacy. With every purchase, you are not just buying a garment; you are honoring a lineage of powerful women and empowering a brighter future. #TheMostMeaningfulClothes
• •Did you know your wardrobe could be a forest? Our regenerative cotton is grown in harmony with nature, restoring biodiversity and capturing carbon. This isn't just fashion; it's a love letter to the planet. Choose clothes that give back more than they take.
• •The Pertiwi Kebaya: A modern heirloom, whispered into existence by ancestral hands. Tailored from our farm-grown cotton and dyed with the hues of the earth, this is wearable poetry. Feel the story in every stitch and move through the world with intention.
• •Your clothes tell a story. What does yours say? At SukhaCitta, our story is one of empowerment, of heritage, and of a deep love for our Earth. Join us in wearing the change you want to see. #SukhaCitta