Tono de Marca

Passionate, approachable, and community-focused. Casual and friendly, like a trusted friend who shares a passion for fishing. Subtly aspirational.

Valores de Marca

• •Community
• •Passion for Fishing
• •Quality and Design
• •Accessibility
• •Environmental Stewardship

Mejores Prácticas

• •Always Speak from Passion: Write as a fellow angler. Use language that resonates with the fishing community, but keep it accessible to newcomers.
• •Foster Community in Every Post: Actively encourage user-generated content. Use phrases like 'Show us your catch,' 'Tag a fishing buddy,' and 'Join the #SuburbanBassCommunity' to make your audience feel like part of the brand.
• •Highlight Quality and Function: While the tone is casual, don't forget to emphasize the quality and practical features of your products (e.g., 'moisture-wicking,' 'durable fabric,' 'comfortable fit'). This reinforces the brand's value of providing well-made gear.
• •Keep it Positive and Encouraging: The brand's ethos is about enjoying the experience, whether you land a personal best or not. Your copy should reflect this optimistic and encouraging attitude towards the sport.
• •Maintain Visual and Tonal Consistency: Ensure that the voice in your captions, emails, and website copy matches the authentic, high-quality feel of your photography. The friendly, passionate tone should be a constant thread through all brand communications.

Percepción Social

Perceived as an authentic and genuine brand that understands and is part of the fishing culture. Has a loyal and satisfied customer base due to quality products, stylish designs, and a community-centric approach.

Ejemplos de Copy

• •From sunrise casts to sunset stories. Our new Splash Snapback is built for every moment on the water. Featuring a quick-dry, moisture-wicking design to keep you cool when the bite is hot. Grab yours and get out there. #SuburbanBass #GetIntoIt
• •This is what it's all about. Friends, family, and tight lines. Thanks to [Tagger's Handle] for sharing this awesome catch! Want to be featured? Tag us in your photos and show us what you're reeling in. #SuburbanBassCommunity #FishingLife
• •The weekend is calling. The water is waiting. What are you chasing? #SuburbanBass #BassFishing #WeekendWarrior
• •It started with three friends and a shared passion. We believe that a day on the water is never a day wasted. We're here to provide the gear for those great times. #SuburbanBass #AnglerOwned
• •Ready for your next adventure? Gear up with our latest arrivals. We design every piece with quality and comfort in mind, so you can focus on what matters most Gthe catch. Shop now and enjoy free shipping on orders over $50.