Tono de Marca

Reassuring and Results-Oriented

Valores de Marca

• •Efficacy and Results
• •Trust and Quality
• •Simplicity and Focus
• •Customer Empowerment

Mejores Prácticas

• •Lead with the Benefit, Not the Ingredient: Focus on the result the customer will experience. Instead of saying "Contains Holy Basil and Rhodiola Rosea," say "Soothe stress and improve focus naturally."
• •Amplify Customer Voices: Continue to make authentic customer testimonials a cornerstone of your marketing. Use direct quotes in ads, emails, and on social media to build trust and provide relatable social proof.
• •Use Reassuring Language: Incorporate words and phrases that build confidence and reduce purchase anxiety. Terms like "backed by science," "quality you can trust," "risk-free," and "satisfaction guaranteed" should be used consistently.
• •Maintain a Simple and Direct Tone: Avoid overly complex scientific jargon. Explain the product's function in a clear, straightforward manner that is easy for the average consumer to understand.
• •Address Problems with Empowering Solutions: Frame the customer's problem not as a personal failing, but as a common, solvable issue. Position the brand as a partner that provides the tools needed to "unlock" their body's true potential and live a better life.

Percepción Social

The public perception of Sublime Health is still forming and can be characterized as product-centric rather than brand-centric, emerging and trendy, and having an ambiguous trustworthiness.

Ejemplos de Copy

• •Tired of restless nights and stubborn belly fat? Your cortisol levels could be the problem. Our Corti-Soothe formula is scientifically designed to help you rest deeply and manage weight by balancing your body's stress response. Feel the difference or your money back.
• •It’s time you felt your best, [Customer Name].
• •Find your balance, naturally. Our Vaginal Probiotic is formulated to support healthy pH levels and flora, putting an end to odor and discomfort. Reclaim your confidence and intimate wellness.
• •Stop letting stress control your health. Start unlocking your potential. Discover our natural solutions for better sleep, hormonal balance, and all-day energy.
• •Still thinking it over? Remember, all our products come with a 60-day at-home trial. We're so confident you'll love the results, we'll give you a full refund if you don't. Take the first step with zero risk today.