Tono de Marca

Calm & Mindful, Personal & Authentic, Creative & Passionate, Minimalist & Natural

Valores de Marca

• •Slow Living
• •Craftsmanship & Authenticity
• •Creativity & Well-being
• •Conscious Consumption
• •Community

Mejores Prácticas

• •Always Write from a Personal Perspective: Use "I," "my," and "our studio" to maintain the authentic, founder-led voice. Share personal stories and reflections about the creative process.
• •Lead with Values, Not Just Products: Frame every piece of copy around the core values of slowness, mindfulness, and creativity. The product is the physical manifestation of these values.
• •Use a Sensory and Evocative Vocabulary: Incorporate words that describe touch, feeling, and emotion. Use terms like "tactile," "soothing," "earthy," "calm," "ritual," "rhythm," and "stillness" to reinforce the brand's tone.
• •Embrace Simplicity: Keep sentences clear and uncluttered. The copy should feel as minimalist and intentional as the ceramics themselves. Avoid jargon, aggressive sales language, and excessive use of exclamation points.
• •Tell the Story of the Craft: Consistently remind the audience that every item is handmade. Mention the location (Frome, Somerset), the process (hand-thrown, hand-glazed), and the care that goes into each piece. This reinforces the value of craftsmanship and justifies the premium nature of the products.

Percepción Social

Artisanal & High-Quality, Aspirational & Calming, Trustworthy & Personal

Ejemplos de Copy

• •Meet our new Shoreline Mug. Inspired by the quiet rhythm of waves and designed to bring a moment of calm to your morning ritual. Each mug is shaped and glazed by hand in our Frome studio, ready to become a small, cherished part of your day. Find your stillness. Link in bio to shop the collection. #studioume #slowliving #handmadeceramics #mindfulmoments
• •For a slow, conscious, and creative life. Discover handmade ceramic homeware, designed to turn everyday routines into meaningful rituals.
• •A note on slowness | News from the studio
• •The perfect size for your morning porridge or evening soup, our Everyday Bowl is designed for simple, comforting meals. With a smooth, tactile glaze and a gentle, organic shape, it feels like a warm hug for your hands. Hand-thrown in our Somerset studio, each bowl is a unique invitation to slow down and savour the moment.
• •Looking for a creative escape? Join our weekend pottery workshop in Frome. No experience needed just a willingness to get your hands messy and your mind clear. Spend a weekend with us and discover the quiet joy of creating something beautiful with your own two hands. Limited spots available. Book now.