Tono de Marca

Conscious, Creative, and Exclusive

Valores de Marca

• •Sustainability
• •Uniqueness & Individuality
• •Craftsmanship
• •Personal Passion

Mejores Prácticas

• •Prioritize "Storytelling" over "Selling": Instead of just listing features, tell the story of each piece's transformation. Mention what it was before and the creative vision that reshaped it.
• •Use a "Sustainable & Exclusive" Lexicon: Consistently use keywords like Reworked, Upcycled, One-of-a-Kind, 1-of-1, Second Life, The Atelier, and Hand-Made to reinforce brand values in all communications.
• •Emphasize Scarcity and Urgency: Leverage the "drop" model in your copy. Use phrases like "Limited Drop," "Once it's gone, it's gone," and "Don't miss out" to drive immediate action.
• •Maintain a Personal Voice: Write from the perspective of the founder, Pip. Use "I" and "we" to create a direct and personal connection with the audience, making the brand feel more human and authentic.
• •Align Visuals with Tone: Ensure all photography and video content reflects the brand's values. The aesthetic should be clean, modern, and stylish to highlight the quality and desirability of the reworked items, proving that sustainable fashion is also high fashion.

Percepción Social

Studio Pippa is perceived as a trendy and innovative independent label for environmentally conscious fashion lovers.

Ejemplos de Copy

• •The August drop is live. 12 one-of-a-kind blazers, hand-reworked in our atelier to live a second life with you. Each piece has its own story. Find yours before it’s gone. Link in bio.
• •The 'Elara' Blazer. Once a classic oversized men's blazer, now a modern statement piece. We tailored the shoulders and cropped the sleeves for a contemporary silhouette that’s both powerful and feminine. Hand re-made with purpose in Amsterdam. 1-of-1. There will never be another.
• •Beyond Trends. Sustainable, Reworked Fashion. One of One.
• •Studio Pippa was born from a simple frustration: too much beautiful clothing goes to waste. From our little atelier in Amsterdam, we scout for timeless secondhand pieces and give them a new identity. Each stitch is a stand against fast fashion. This isn't just reworked clothing; it's a new way of thinking about your wardrobe.
• •It's Drop Day. Your chance at a 1-of-1 piece is here.