Tono de Marca

empowering, professional, and approachable

Valores de Marca

• •Efficiency and Speed
• •Purposeful Design
• •Empowerment
• •Clarity and Organization

Mejores Prácticas

• •Lead with the Benefit: Always frame features in terms of client benefits. Instead of "We write code," use "We build websites that attract and convert." This focuses on the result the client desires.
• •Balance Professionalism with Personality: Use expert and confident language ("optimized to help you sell more") but soften it with approachable, friendly words ("our fav!," "e-commerce nerd"). This builds trust and relatability.
• •Use Empowering Language: Employ words and phrases that give the client a sense of control and capability, such as "DIY-ing," "your dream site," and "in the right place."
• •Emphasize Speed and Simplicity: Consistently use terms like "fast," "sprint," "easy-to-DIY," and "seamless experience" to appeal to busy entrepreneurs who value efficiency.
• •Speak Directly to the 'Small-but-Mighty' Brand: Use inclusive and encouraging language that resonates with small business owners. Acknowledge their hard work ("websites that work as hard as you do") and position the brand as their dedicated partner in growth.

Percepción Social

The brand is perceived as a specialized, expert-led studio for e-commerce businesses. Client testimonials emphasize the founder's ability to create a "seamless, expert-led experience" and deliver designs optimized for sales. With a 5-star rating on Facebook and over 50 e-commerce brands supported, Studio Kinde has established a reputation for reliability and quality within its niche. The focus on "small-but-mighty" brands suggests it is viewed as an accessible and dedicated partner rather than an impersonal, large-scale agency.

Ejemplos de Copy

• •Ready to launch, like, yesterday? Our 2-Week Website Sprint is for the founder who’s tired of waiting. We’ll design and build a stunning, conversion-focused Shopify store for your business in just 14 days. No tech headaches, no endless revisions. Just a beautiful website that’s ready to sell. Now booking for Fall/Winter 2025.
• •Your dream website is just a template away. Skip the guesswork with our easy-to-DIY Shopify templates. Designed to attract and convert, each template comes with step-by-step tutorials to help you build a store you’re proud of. The best part? You're in complete control.
• •Is your website just a pretty face? Let's make it a sales machine.
• •Another brand in full bloom! ✨ We had the pleasure of working with [Client Brand] on their new Shopify site, and the results are stunning. Our goal was to create a site that not only looks beautiful but works hard to convert visitors into customers. Swipe to see the transformation!
• •Designers, let's team up. You create the vision, we’ll handle the code. Our white-label Shopify and Squarespace development service allows you to focus on your clients while we bring your designs to life, seamlessly. Let's build something amazing together.