Tono de Marca

Friendly and Approachable, Joyful and Positive, Authentic and Passionate, Whimsical and Charming

Valores de Marca

• •Handmade Craftsmanship
• •Uniqueness and Individuality
• •Joy and Happiness
• •Passion and Love for the Craft
• •Authenticity and Transparency

Mejores Prácticas

• •Always Infuse Joy: Ensure that the language used across all platforms consistently reflects the 'happy' and positive essence of the brand. Use uplifting words and a cheerful tone.
• •Emphasize the 'Handmade' and 'Heartmade': Continuously highlight the personal touch, the craftsmanship, and the love that Hanne pours into each creation. This reinforces authenticity.
• •Be Approachable and Personal: Maintain a friendly, conversational style. Address the audience directly (e.g., using 'you' and 'your') and share glimpses into the creative process or studio life to foster connection.
• •Celebrate Imperfection as Uniqueness: When discussing the products, frame any small variations not as flaws but as marks of their unique, handmade character, adding to their charm.
• •Visual and Textual Harmony: Ensure that the tone of the copy always aligns with the bright, cheerful, and clean aesthetic of the product photography and overall visual identity. The words should feel like they belong with the images.

Percepción Social

Perceived positively by its followers, seen as a small, artisanal business run by a passionate individual, a source of joy and positivity.

Ejemplos de Copy

• •Instagram Post: 'Sending a little burst of sunshine your way! ☀️ Each handmade mug is crafted with a sprinkle of joy and a whole lot of love, hoping to make your coffee breaks a little brighter. ✨ What makes you happy today? #StudioHjordis #HappyCeramics #HandmadeWithLove'
• •Product Description (for a 'Happy Bowl'): 'Meet your new favorite bowl! Perfectly imperfect and beaming with personality, this Happy Bowl is handmade by Hanne in her cozy Belgian studio. Ideal for your morning porridge or evening snacks, it’s a little reminder to find joy in the everyday. 💛'
• •Website 'About Us' Snippet: 'At Studio Hjördis, we believe in the magic of handmade. Every ceramic piece and illustration is born from a love for creating and a desire to spread a little happiness. I'm Hanne, the hands and heart behind it all, pouring passion into every unique creation from my little studio in Belgium.'
• •Email Newsletter Subject: 'A Little Happiness Popping Into Your Inbox! ✨ Body Snippet: Hello lovely people! Just wanted to share a peek at some fresh-from-the-kiln goodies and a little studio sunshine. Each piece is hoping to find a happy new home soon! 😊'
• •Facebook Ad: 'Looking for a unique gift or a cheerful treat for yourself? Discover Studio Hjördis's happy handmade ceramics and illustrations, lovingly crafted in Belgium. Each piece tells a story of passion and joy. Click to explore the collection! #HandmadeCeramics #SupportSmallBusiness #UniqueGifts'