Tono de Marca

Refined, Intentional, and Serene. The voice of Studio Erst is calm and knowledgeable. It avoids aggressive sales language, opting instead for a descriptive and almost poetic tone. The communication feels personal and deliberate, as if sharing a personal passion for design with a likeminded community. It's professional yet intimate, creating a sense of trust and authority in its niche.

Valores de Marca

• •Intentionality
• •Craftsmanship and Quality
• •Aesthetic Purity
• •Curation as a Service
• •Storytelling

Mejores Prácticas

• •Use Sensory and Evocative Language: Focus on words related to touch, sight, and feeling. Use terms like "tactile," "hand-finished," "warm light," "smooth glaze," and "natural texture" to help the audience imagine the product.
• •Emphasize 'Why' Over 'What': Instead of just stating a product is a "cup," explain *why* it's special—the story behind its creation, the feeling it evokes, or the ritual it enhances.
• •Maintain a Calm, Confident Voice: Avoid exclamation points, excessive hype, and urgent calls-to-action ("Buy Now!," "Limited Time!"). The tone should be assured and serene, guiding the customer rather than pushing them.
• •Embrace Brevity and White Space: Keep sentences and paragraphs short and to the point. Just as the brand's aesthetic values visual clarity and minimalism, the copy should be uncluttered and easy to read.
• •Educate and Inspire: Use copy to share knowledge about designers, materials, or the philosophy of "considered living." This builds authority and community around shared values, turning customers into followers.

Percepción Social

The public perceives Studio Erst as a high-end, aspirational lifestyle brand. Customers are likely design-conscious individuals who value quality over quantity and are willing to invest in pieces that will last. The brand is seen as a trusted source for unique and beautiful home objects. The term "wearable art" used in some descriptions highlights the perception of items as special and beyond purely functional.

Ejemplos de Copy

• •Morning light on stoneware. Our ceramic mugs are shaped by hand, each with a unique character that makes the simple ritual of a coffee feel intentional. A quiet start to a considered day.
• •Crafted from pure, heavyweight European linen, this throw is designed for tactility and comfort. Its natural texture softens with every use, becoming a part of your home's story. A timeless layer for your sofa or bed, offering warmth and serene beauty.
• •For the quiet corners of your home.
• •Your home should be a sanctuary. At Studio Erst, we curate objects and essentials for a more considered way of living. Discover timeless design, honest materials, and pieces that last. Find your calm.
• •Beyond the Trend: Objects for a Lifetime.