Tono de Marca

aspirational, authentic, and professional

Valores de Marca

• •Quality and Expertise
• •Adventure and Nature
• •Simplicity and Efficiency
• •Authenticity
• •Community and Education

Mejores Prácticas

• •Lead with the "Why," Not Just the "What": Instead of just saying "these are presets," start with the core value: "to make the editing process enjoyable again." Connect the product to the bigger purpose of enabling more adventure and creativity.
• •Use Aspirational and Evocative Language: Employ words that transport the user to the brand's world. Use terms like "timeless," "atmospheric," "cinematic," "adventure," and "wild" to describe the aesthetic and feeling the products create.
• •Ground Everything in Authenticity and Expertise: Always tie the product back to Alex Strohl's real-world experience. Phrases like "a decade of experience," "honed over countless revisions," and "built for myself first" add credibility and reinforce the brand's authenticity.
• •Focus on Benefits, Not Just Features: While it's important to state what a preset does (e.g., "increases contrast"), prioritize the benefit to the user: "saving you hours of time," "making editing fun again," or "achieving a consistent look across your work."
• •Maintain a Clean and Minimalist Style: The copy should mirror the visual identity—crisp, clean, and uncluttered. Be direct and impactful. Avoid overly complex jargon and let the quality of the photography and the strength of the message speak for themselves.

Percepción Social

Highly positive: premium, trustworthy, and effective brand for photographers who admire the moody, atmospheric, and natural style of Alex Strohl.

Ejemplos de Copy

• •From RAW file to final frame in one click. Your time is best spent behind the lens, not behind a screen. We crafted the AS1 Essentials Pack to give your images the timeless, atmospheric feel you’re searching for, without the hours of tweaking. Spend less time editing, more time adventuring. #StrohlWorks #PhotoEditing
• •The Colors of Adventure. Instantly. Discover the official Lightroom presets developed and used by Alex Strohl. A decade of professional experience, packed into one-click tools. [Shop Now]
• •Your workflow is about to change. We believe the perfect photo isn't just about the moment you capture—it's about how you bring it to life. But the editing process shouldn't be a struggle. We built Strohl Works to make that final step intuitive, beautiful, and fast. Reclaim your time and find your signature style.
• •Product: The "Noir" Preset. Inspired by the dramatic light and shadow of deep forests and alpine twilight. The Noir preset delivers rich contrast and desaturated tones for images that feel both powerful and introspective. Perfect for creating a cinematic mood in your landscapes and portraits. True-to-life, with just a touch of drama.
• •Trusted by photographers who brave the elements. Don't let your editing hold you back. Strohl Works presets are built for every condition—from the harsh light of midday to the soft glow of a sunrise. Get consistent, professional results that honor the true feeling of the moment. Learn more and see the results.