Tono de Marca

Authoritative, Professional, and Innovative

Valores de Marca

• •Efficacy and Results
• •Engagement
• •Excellence in Leadership
• •Partnership

Mejores Prácticas

• •Lead with Outcomes, Not Features: Always connect the service (e.g., "social learning platform") to the benefit it provides the client (e.g., "so skills are applied, not just learned"). Focus on ROI, retention, and engagement.
• •Use Data to Build Authority: Incorporate statistics and data points from reputable sources like Gallup to underline the importance of great management and the cost of poor leadership.
• •Maintain a Confident and Professional Voice: Avoid overly casual language, slang, or hyperbole. The tone should be that of a trusted expert and strategic partner.
• •Emphasize the "Why" Behind the Method: Clearly explain why cohort-based, blended learning is more effective than alternatives. Differentiate the brand by educating the audience on the science of learning and behavior change.
• •Speak Directly to the Target Audience: All copy should be written with an HR executive or business leader in mind. Address their specific pain points: employee turnover, low productivity, and the failure of past training investments.

Percepción Social

It is perceived as a premium, specialized service provider for mid-to-large-sized companies seeking a structured and modern leadership development program. The brand appears credible and sophisticated, targeting discerning buyers (like HR executives) who are knowledgeable about the limitations of standard training programs. Its lack of broad social media presence suggests a focus on targeted, relationship-based sales and marketing rather than mass-market appeal.

Ejemplos de Copy

• •LinkedIn Ad: Headline: Stop Wasting Your Training Budget. Body: Your managers are the #1 predictor of employee engagement, yet most leadership training fails to create lasting change. Strive’s tech-driven program combines live expert facilitation with a social learning platform to build skills that stick. Develop leaders who retain top talent and drive profits. See how we deliver trackable results.
• •Website: Headline: Leadership Development That Delivers Measurable ROI. Sub-headline: We transform managers into world-class leaders through a proven system of active learning, practical application, and technology.
• •Email Subject Lines: Subject: The real reason your team is disengaged? Subject: Is your leadership program creating change or just checking a box?
• •Google Ads: Headline 1: Effective Leadership Training. Headline 2: Develop Your Managers. Keep Your Team. Description: Our cohort-based program delivers real behavior change and trackable results. Request a demo.
• •Video Script Intro: Voiceover: "Traditional leadership workshops are broken. They’re expensive, forgettable, and fail to change behavior. At Strive, we do things differently. We combine expert-led live sessions with our powerful learning platform to turn your managers into the leaders your company needs to win."