Tono de Marca

Passionate, friendly, and encouraging

Valores de Marca

• •Passion
• •Quality and Durability
• •Inclusivity and Accessibility
• •Community
• •Empowerment

Mejores Prácticas

• •Lead with Passion: Always circle back to the love of the game. Frame product descriptions, social media posts, and all communications with the genuine enthusiasm that founded the brand.
• •Be a "Bro," Not Just a Brand: Use a friendly, approachable, and encouraging tone. Address the customer as a fellow player and part of the community. Use "we" and "you" to foster a sense of connection.
• •Emphasize "Accessible Excellence": Consistently balance the message of high-quality, Swiss-made products with the value of affordability and inclusivity. Avoid language that could be perceived as elitist or exclusive.
• •Champion the Community: Actively encourage user-generated content, share stories from players of all levels, and create a space for interaction. Use hashtags like #StringBrosCommunity to build a sense of belonging.
• •Integrate the Mantra: Weave the "Be Strong, Be You, Be Ceps" mantra and its variations into your copy naturally. It’s a powerful tool for reinforcing your brand's empowering and individualistic values.

Percepción Social

The brand's social perception is currently limited to grassroots engagement within the local badminton community in Switzerland, where it appears positive due to event presence and service provision. A broader online perception is difficult to ascertain, and the brand name is not yet uniquely associated with badminton globally due to other unrelated entities sharing the name.

Ejemplos de Copy

• •Engineered in Switzerland, perfected for your power. The new StringBros 'Apex' racket isn't just equipment; it's an extension of your will to win. Feel the difference from the very first smash. #BeStrongBeYouBeCeps
• •Whether you're just starting out or a seasoned pro, the court is where we all connect. At StringBros, we believe in making the joy of badminton accessible to everyone. What does the game mean to you? #StringBrosCommunity #BadmintonForAll
• •The heart of your racket deserves the best. Our Swiss-made strings offer the durability to endure the toughest matches and the power to make every shot count. String it like a pro, play like a champion. #StringBros
• •Style that performs. Our new line of apparel is designed for comfort, durability, and a look that gives you confidence. Step onto the court ready to dominate. #BeStrongBeYou
• •It all started with a shared passion between two friends. Today, the StringBros family is growing, and you're a vital part of it. Thank you for being on this journey with us as we continue to make badminton a sport for everyone. #StringBrosFamily