Tono de Marca

humorous, informal, and authentically Australian

Valores de Marca

• •Australian Identity
• •Quality
• •Family and Community
• •Authenticity
• •Humor and Fun

Mejores Prácticas

• •Create a "Slang Bible": Develop an internal document that lists on-brand Australian slang, phrases, and their appropriate context. Include terms to use ("mate," "fair dinkum," "crikey") and perhaps older or less relevant ones to avoid ("galah," "drongo"). This ensures everyone writing copy speaks the same language.
• •Write Like You Talk: Encourage copywriters to adopt a conversational, spoken-word style. The copy should feel like a friendly chat, not a corporate announcement. Reading copy aloud is a great way to test if it sounds natural and on-brand.
• •Maintain Authenticity in All Channels: The humorous, informal tone must be consistent everywhere—from website product descriptions and social media captions to customer service emails and even return policy pages. A sudden shift to formal, corporate language would be jarring.
• •Engage with Your Community Using the Brand Voice: When replying to comments and messages on social media, use the same friendly and slang-filled tone. If a customer says, "Love my new shirt, mate!" a good response would be, "Good on ya, mate! Glad you love it," rather than a generic "Thank you for your purchase."
• •Let Visuals and Copy Work Together: Ensure the photography and graphic design on the website and social media match the laid-back, authentic, and fun-loving tone of the copy. Images of everyday Australians, families, and relatable situations will reinforce the brand values far better than sterile studio shots.

Percepción Social

Customers generally perceive Strewth Clothing in a positive light, aligning with the brand's intended image. They highlight High-Quality Products, Authentic and Relatable products, a Positive Customer Experience, and appreciate the Small Business Appeal.

Ejemplos de Copy

• •Strewth! The sun's out and so are the legs. Introducing our new Budgie Smugglers, guaranteed to make a splash at your next barbie. Just don't scare the kookaburras. Grab a pair before they fly off the shelves. #StrewthClothing #AussieSummer #BudgieSmuggler
• •Proper Aussie Gear. From our backyard in NSW to yours. Wear your slang on your sleeve (literally). Shop Now.
• •Crikey! A Fair Dinkum 30% Off Sale Is On Now!
• •The great Australian contradiction, now on a tee. Perfect for those moments when you agree but also... you don't. Made from 100% comfy cotton for maximum decision-making comfort. It's the only way to say 'no' while still being a good bloke. Yeah, nah, you know you want it.
• •It all started with a simple thought: 'Where's all the good Aussie gear?' Tired of seeing Yank and Pommy slang on shirts, we decided to do something about it. Born in Tamworth, Strewth Clothing is all about top-quality clobber that’s as Aussie as a Bunnings snag on a Saturday. We’re a small, family-run business keeping true blue sayings alive, one cheeky tee at a time. Cheers for stoppin' by!