Tono de Marca

Professional, Friendly, Community-Oriented, Reliable, Traditional

Valores de Marca

• •Doing What is Right, Doing Your Best, Treating Others How You Want to Be Treated
• •Customer Satisfaction
• •Community
• •Quality
• •Reliability and Partnership
• •Integrity
• •Tradition

Mejores Prácticas

• •Develop Clear Brand Voice Guidelines: Document the identified tone (Professional, Friendly, Community-Oriented, Reliable, Traditional) with examples of "do's and don'ts" for all written communication. This should be accessible to everyone creating content.
• •Prioritize Customer Service Language: Train customer service teams to communicate with empathy, professionalism, and a solutions-oriented approach, even when addressing complaints. This is crucial given the mixed reviews. The tone should reflect the company's core values of "treating others how you want to be treated."
• •Authentic Community Engagement on Social Media: Continue to highlight student successes, school events, and positive picture day experiences. Respond genuinely to comments and messages, maintaining a helpful and friendly demeanor. Showcase the "family-owned" and "community-focused" aspects.
• •Storytelling with a Legacy Focus: Leverage their long history. Share "then and now" photos (if possible and appropriate), milestones from the company's journey, and how they've adapted while maintaining core values. This reinforces tradition and experience.
• •Consistency Across All Platforms: Ensure the tone used on the website (from FAQs to service descriptions), social media, email communications, and even photographer interactions on picture day align. While the specific message might vary, the underlying tone should remain consistent, reinforcing reliability and a caring approach.

Percepción Social

For Schools (Clients): Generally perceived as a reliable, professional, and experienced partner for school photography and yearbooks. Testimonials from school staff are largely positive, highlighting smooth operations and good service. For Parents/End Customers: Perception is more varied. Many appreciate the tradition and the photos as cherished memories. Positive interactions with customer service can lead to strong brand loyalty. However, a significant segment expresses frustration with customer service accessibility, order errors, delivery delays, and sometimes photo quality. The company is seen as a long-standing, established player in the school photography market.

Ejemplos de Copy

• •Headline: "Capturing School Moments, Creating Lifelong Memories. That's the Strawbridge Promise." Body: "For nearly a century, Strawbridge Studios has partnered with schools to freeze those fleeting moments in time. From the first-day smiles to graduation pride, we're there. Professional, reliable, and always focused on your school's unique story. Let's make this year's picture day the best one yet!" Call to Action: "Learn More About Our School Services."
• •Headline: "Picture Day Made Easy. Smiles Guaranteed." Body: "We know school administrators have a lot on their plates. That's why Strawbridge Studios makes picture day a breeze. Our experienced photographers are fantastic with kids of all ages, ensuring genuine smiles and high-quality portraits. Efficient, friendly, and dedicated to your satisfaction." Call to Action: "Schedule Your Hassle-Free Picture Day!"
• •Headline: "More Than Just Pictures. We're Part of Your School Community." Body: "At Strawbridge Studios, we believe in supporting the communities we serve. It's about more than just taking photos; it's about preserving the legacy of your students and faculty, year after year. Family-owned and committed to doing what's right since 1923." Call to Action: "Discover the Strawbridge Difference."
• •Headline: "Your Yearbook: A Story Worth Telling. Beautifully." Body: "Let Strawbridge Studios help you craft a yearbook that your students will treasure forever. With easy-to-use software, dedicated support, and stunning print quality, we make the yearbook process enjoyable and the results exceptional. Celebrate your year with us!" Call to Action: "Start Your Yearbook Journey Today!"
• •Headline: "Cherish Every Milestone. From Kindergarten Giggles to Senior Triumphs." Body: "Strawbridge Studios is honored to capture the journey of your students. We're committed to providing beautiful, lasting portraits that families will adore. Our friendly photographers and helpful team are here to make every picture day a happy memory." Call to Action: "View Our Galleries & Packages."