Tono de Marca

Empathetic, Supportive, Informative, Direct, Serious & Purpose-Driven

Valores de Marca

• •Empowerment: Helping individuals regain control over their lives from gaming addiction.
• •Authenticity/Relatability: Grounded in the founder's genuine experience and struggle.
• •Support & Community (implied): Although direct community features beyond testimonials aren't highlighted for StopGames.fr itself, the nature of the problem and the existence of broader communities like r/StopGaming suggest this is a key underlying value in the space.
• •Well-being & Health: Focused on improving mental and overall well-being by overcoming addictive behaviors.
• •Action & Results: Providing actionable methods and tools aimed at achieving tangible results in quitting or reducing gaming.

Mejores Prácticas

• •Lead with Empathy: Always acknowledge the user's struggle and validate their feelings. Use phrases that show understanding (e.g., "We know how hard it can be," "If you're feeling...").
• •Share Authentic Stories (like Lilian's): Personal experiences build trust and make the brand relatable. Incorporate these narratives where appropriate, ensuring they remain hopeful and empowering.
• •Focus on Empowerment and Solutions: Shift the focus from the problem to the possibility of change and the tools available. Use active, encouraging language (e.g., "Take the first step," "You can achieve," "Discover how to").
• •Maintain a Supportive and Non-Judgmental Voice: Avoid accusatory or shaming language. The tone should be that of a helpful guide, not a critic.
• •Be Clear and Direct about Help Offered: Clearly explain what the products/services are and how they concretely help users. Avoid jargon and focus on the benefits of a life with less or no compulsive gaming.

Percepción Social

The perception of services aiming to help is likely positive among those struggling, provided the services are seen as genuine and effective.

Ejemplos de Copy

• •Headline for a Facebook Ad: "Feeling trapped by video games? I’ve been there. Discover the path to reclaim your time and energy. Learn more about the StopGames Method."
• •Instagram Post Caption: "It's not about 'just stopping.' It's about understanding the 'why' and building a life you don't want to escape from. Lilian, founder of StopGames, spent 15,000 hours lost in games before finding his way out. His mission: to guide you on yours. #StopGaming #GameAddiction #MentalWellness #TakeBackControl #NewChapter"
• •Email Subject Line for a Newsletter: "Ready to rewrite your story? Your journey away from game dependency starts now."
• •Website Homepage Intro: "Lost too much time to the screen? You're not alone, and you *can* break free. StopGames offers real, compassionate strategies, born from personal experience, to help you rediscover life beyond the game."
• •Blog Post Snippet Teaser: "Quitting games can feel overwhelming, but what if you had a clear roadmap? Our latest article explores 5 common hurdles and how the StopGames approach helps you overcome them, one step at a time. [Link to blog]"