Tono de Marca

irreverent, exclusive, and community-centric

Valores de Marca

• •Community & Belonging
• •Authenticity
• •Future-Forward & Tech-Optimism
• •Risk & Conviction

Mejores Prácticas

• •Maintain the Insider Lexicon: Continue using crypto-native slang (e.g., GM, WAGMI, HODL, diamond hands, paper hands) naturally within all copy. This is the single most important element for maintaining authenticity. Create a brand dictionary of approved terms.
• •Embrace Meme Culture: The target audience communicates heavily through memes. Incorporate relevant and timely crypto/finance memes into social media content to foster engagement and show cultural fluency.
• •Focus on Community, Not Just Commerce: Engage actively on platforms like Twitter and Discord. Participate in conversations, host Twitter Spaces, and react to market news. The brand should act like a community member, not just a seller.
• •Uphold the "Us vs. Them" Narrative: The copy should consistently reinforce the idea that Stoop House is for a special, knowledgeable group ("degens," "builders") as opposed to the uninformed masses ("normies").
• •Keep Visuals Aligned with Web3 Aesthetics: The brand's visual identity should continue to draw from metaverse, lo-fi, glitch art, and futuristic themes. This ensures that the look of the brand is as crypto-native as its language.

Percepción Social

Within its target audience, Stoop House is likely perceived as a legitimate and culturally-aligned "merch" brand. It speaks the language and understands the inside jokes of the Web3 world. By wearing Stoop House apparel, a customer signals their membership in this niche, tech-savvy community. To an outside observer, the brand would appear cryptic and exclusionary, filled with inside jokes and unfamiliar terms. This barrier to entry is likely intentional, as it reinforces the sense of exclusivity and shared knowledge that is central to the brand's appeal.

Ejemplos de Copy

• •They said it was "probably nothing." Now it's our lifestyle. Rep the culture while you navigate the new digital frontier. Our shop returns soon, bigger and better. #MetaverseLifestyle #MadeForDegens #Crypto #Web3
• •Construction almost done. The new drop is for the builders, the risk-takers, the ones who get it. This isn't for everyone. This is for the degens. WAGMI.
• •MADE BY DEGENS. FOR DEGENS. We're rebuilding the stoop. Sign up for early access to the new collection and be the first to know when we're back.
• •The WAGMI Pullover. More than just merch, it's a statement of conviction for the optimists building the future. Crafted for comfort during those long nights of "research" and diamond-handing your way through market volatility. We're all gonna make it.
• •Your IRL PFP. Tired of explaining Web3 to your friends? Let your gear do the talking. Stoop House is the crypto lifestyle brand made for those who are deep in the metaverse. Shop our new collection soon.