Tono de Marca

Friendly, Approachable, Knowledgeable, Passionate, Community-Focused, Authentic and Down-to-Earth

Valores de Marca

• •Quality
• •Customer Service Excellence
• •Community Engagement
• •Accessibility and Inclusivity
• •Local Focus
• •Sustainability
• •Passion for Fishing

Mejores Prácticas

• •Speak Like a Helpful Neighbour: Use warm, inviting language. Avoid overly technical jargon unless explaining it clearly. Imagine you're chatting with a friend about fishing.
• •Show, Don't Just Tell, Your Expertise: Instead of saying "we're experts," provide specific tips, local fishing insights, or explain why a particular product is suited for the area. Reference local lakes or fish species.
• •Foster Community in Your Content: Encourage interaction, ask questions, feature customer photos (with permission), and talk about local fishing events. Use "we" and "us" to create a sense of shared passion.
• •Be Genuinely Enthusiastic: Let your passion for fishing shine through. Use positive language and share in the excitement of the sport.
• •Stay Inclusive and Accessible: Ensure your language is welcoming to everyone, from complete beginners to experienced anglers. Reinforce values of inclusivity in your messaging where appropriate.

Percepción Social

Positive, Trusted Local Resource, Community-Oriented, Welcoming and Inclusive

Ejemplos de Copy

• •Headline: "Reel Deals & Real Advice! Your Local Experts at Stony Tackle Shack." Body: "Hey Anglers! Gearing up for your next big catch? Swing by Stony Tackle Shack – your friendly, local spot for the best gear tailored for Alberta waters. From beginners to seasoned pros, we've got the tackle and the tips to make your trip a success. Let's talk fishing!"
• •Social Media Post: "Sunny days mean tight lines! ☀️🎣 What's biting in your favourite Alberta spot this week? Share your catches and tips below! Need to stock up? We're here with everything from live bait to the latest lures. #StonyTackle #AlbertaFishing #CommunityCatch"
• •Product Description (for a locally popular lure): "The [Lure Name] – a true Alberta legend! Hand-picked by our team because, trust us, the walleye around here just can't resist it. Perfect for [specific water body or condition]. Grab yours and see why the locals swear by it!"
• •Email Newsletter Snippet: "Hey [Customer Name], The ice is forming, and we're buzzing with excitement for ice fishing season! At Stony Tackle Shack, we're more than just a shop; we're your neighbours who love to fish just as much as you do. Check out our new arrivals in ice fishing gear, and don't forget Dave's top tip for early ice safety on the blog this week!"
• •About Us Snippet (Website): "More Than Just a Tackle Shop. We're Dave and Tess, and in 2021 we opened Stony Tackle Shack to share our passion for fishing with our Stony Plain community. We believe everyone should be able to enjoy the thrill of the catch, which is why we’re committed to friendly advice, quality gear for every budget, and a welcoming vibe for all. Come say hi!"