Tono de Marca

Friendly, whimsical, and heartfelt. Casual and approachable, using playful and magical language to evoke joy and self-expression.

Valores de Marca

• •Love for Nature and Wildlife
• •Comfort and Quality
• •Joy and Playfulness
• •Individuality and Self-Expression
• •Kindness and Community

Mejores Prácticas

• •Always Speak to the "Stompy Fam": Use inclusive and friendly language like "fam," "fellow adventurers," and "kind hearts." This reinforces the sense of community and makes customers feel like they are part of a special group.
• •Lead with Emotion, Support with Features: Start copy by describing the feeling the product evokes—coziness, joy, magic, adventure. Follow up with tangible features like "ethically printed," "ridiculously soft," or "comfortable fit."
• •Incorporate Whimsical and Natural Language: Consistently use words and phrases that align with the brand's core themes: "wild," "soulful," "magic," "den," "roam," and "paws." This creates a distinct and memorable voice.
• •Tell a Micro-Story: Frame products within a small narrative. A hoodie isn't just a hoodie; it's for "casting a little magic." A t-shirt isn't just a t-shirt; it's for "spontaneous trail walks." This gives the products a purpose beyond their function.
• •Maintain an Authentic, Personable Voice: Write as if you are talking to a friend. Use contractions (it's, you're), ask questions, and keep the tone light and genuine. Avoid corporate jargon to ensure the brand remains approachable and heartfelt.

Percepción Social

Perceived as a delightful, reliable brand offering high-quality, unique products. Customers view designs as adorable and cute, with high trust due to excellent customer service and product quality. Successfully built a community of 'polar bear lovers' and fans.

Ejemplos de Copy

• •Your official uniform for spooky season and beyond. Cast a little magic into your everyday with our ridiculously soft Witchlight hoodies. Stay cozy, stay curious. 🎃🐾 #StompyPaws #Witchlight #CozyVibes
• •A hug from a polar bear (is waiting inside).
• •Made for gentle souls and wild hearts. This tee is more than just a shirt—it’s a feeling. Woven from the softest cotton and inspired by peaceful forest walks, it’s designed to be your go-to for spontaneous adventures and quiet moments alike. Wear it and remember to stay stompy.
• •Tired of the same old graphic tees? So were we. At Stompy Paws, we create soulful apparel for animal lovers and adventure seekers. Find a design that speaks to you and join the Stompy fam! Shop the collection now.
• •For those who wear their love on their sleeve. 🐾❤️ #LoveOnALeash #StompyPaws #PetLovers