Tono de Marca

Artisanal, Personal, and Modern Scandinavian

Valores de Marca

• •Creativity & Craftsmanship
• •Quality & Freshness
• •Sustainability
• •Customer Experience
• •Community

Mejores Prácticas

• •Always Use "Workshop" or "Studio," Not Just "Shop": Consistently use terms like "flower workshop," "blomsterværksted," and "floral studio" to reinforce the brand’s identity as a place of craft and creativity, not just commerce.
• •Highlight the Founder's Expertise: Weave the story of Mathilde's 17 years of experience and artistic background into "About Us" pages, consultation descriptions, and even social media posts to build authority and trust.
• •Emphasize Action and Creativity: Use active, inviting language. Phrases like "Create your own," "Design your moment," and "Build your bouquet" empower the customer and highlight the interactive nature of the brand.
• •Incorporate Sustainability and Local Roots: Mention "local growers," "sustainability," "green delivery," and the "Vesterbro" location whenever relevant. This appeals to modern consumer values and strengthens the brand's community ties.
• •Let the Visuals Lead: Keep copy concise and evocative, especially on visual platforms like Instagram. The brand's tone is confident and artistic; the copy should complement the beautiful imagery, not overwhelm it. Allow the quality of the flowers and design to speak for themselves.

Percepción Social

The public perceives Stilk Copenhagen as a high-quality, artistic, and trustworthy local florist. Customers see it as a go-to for beautiful, unique arrangements and appreciate the personal touch and expertise offered. It is viewed not as a generic flower shop, but as a specialized design studio with a distinct, modern aesthetic. The "Blomsterbar" is a key differentiator that makes the brand seem innovative, interactive, and friendly. The brand's story and commitment to sustainability further enhance its reputation as a thoughtful and modern business.

Ejemplos de Copy

• •More than a bouquet, it’s a piece of Vesterbro. Handcrafted in our workshop with locally sourced stems, each arrangement tells a story. What will yours say? #StilkCopenhagen #FlowerWorkshop #DanishDesign
• •Your Vision, Our Flowers. Step into our Blomsterbar, pick your perfect stems, and create a masterpiece with your own two hands. Your inner florist is waiting.
• •Bring sustainable beauty into your home, on repeat. Our subscription delivers the best of the season—fresh from local growers—right to your door. Freshness guaranteed for 5 days, artistry guaranteed forever.
• •This week's harvest is in... and it's beautiful.
• •Your love story is unique. Your flowers should be too. At Stilk Copenhagen, we go beyond bouquets to design a floral experience that reflects you. Book a personal wedding consultation with our floral artist today.