Tono de Marca

The brand tone is empowering, spiritual, and culturally resonant, using uplifting and inspiring language centered on connection and heritage. It is also educational, personal, and communal, aiming to make customers feel seen and celebrated.

Valores de Marca

• •Cultural Celebration
• •Empowerment and Inspiration
• •Handcrafted Quality
• •Spirituality and Mindfulness
• •Authenticity

Mejores Prácticas

• •Always connect the product back to the core mission of celebrating Black culture, stories, and experiences, as this is the unique differentiator.
• •Use words that inspire, strengthen, and uplift, ensuring the copy feels like a source of encouragement and validation.
• •Frame products within a narrative, such as evoking a memory or honoring ancestors, to make them more meaningful.
• •Clearly communicate the intention behind each candle, explaining how the scent and product can enhance spiritual practices or create a specific atmosphere.
• •Allow the founder's passion to shine through by using "I" and "we" in appropriate communications to build a personal connection with the audience.

Percepción Social

The brand is perceived as specialized, high-quality, and meaningful, uniquely combining handcrafted candles with a celebration of Black heritage. Products are seen not just as home fragrance, but as tools for empowerment, inspiration, and connection, aligning with the wellness trend for their aesthetic and use in self-care rituals. They are widely understood as safe and cherished by users.

Ejemplos de Copy

• •Illuminate your space, honor your roots. ✨ Introducing 'Sunday at the Market,' our newest candle inspired by the joy of Black farmers and slow, soulful Sundays. With notes of [fragrance notes], this candle is a tribute to community and heritage. How do you find peace on a Sunday? #SticksAndStones #BlackExcellence #CandleMagic #SelfCareSunday
• •Sticks & Stones: Illuminate Your Heritage. Handcrafted candles inspired by the richness of Black culture.
• •A Scent of Resilience, A Glow of Strength.
• •Poured with intention and inspired by the unshakeable spirit of our ancestors. This candle is a tribute to the strength that resides within each of us. The warm, grounding aroma is designed to fill your space with a sense of peace and power. Light it during moments of reflection or as a daily reminder of your own resilience. A tribute to the strength, resilience, and creativity of the black community.
• •More than a candle. It's a celebration. Experience the warmth and love of Black heritage with every glow. Tap to shop our collection and begin your journey of empowerment. #CelebrateBlackCulture #HandPouredWithLove