Tono de Marca

Compassionate, Community-Oriented, and Hopeful

Valores de Marca

• •Empathy and Care
• •Community & Collaboration
• •Empowerment through Opportunity
• •Generosity
• •Transparency and Action

Mejores Prácticas

• •Always Emphasize "Togetherness": Use words like "samen" (together), "we," "our community," and "join us" in all communications. This reinforces the core value of collective action and makes the audience feel like part of the solution.
• •Lead with Hope, Not Guilt: While the reality of poverty is serious, the messaging should focus on the positive impact of helping. Frame donations and purchases as acts of empowerment and kindness that create tangible good, rather than using language that might induce guilt.
• •Show, Don't Just Tell: Regularly feature visual content (photos/videos) of the foundation's work in action —volunteers packing boxes, collaborations with partners, or the donated items being prepared for distribution. This builds transparency and emotionally connects the audience to the mission.
• •Connect Every "Ask" to the "Why": Never just ask for a sale or a donation. Always link it directly to the outcome. For example, instead of "Buy our books," use "Buy a book and give a child the gift of a story." This constantly reinforces the purpose behind the transaction.
• •Maintain a Grateful and Personal Voice: End posts and communications with expressions of gratitude ("Dank u wel," "We are so grateful for..."). When responding to comments, be warm, personal, and appreciative. This humanizes the brand and strengthens the community bond.

Percepción Social

Positive and Trustworthy

Ejemplos de Copy

• •Headline: A story can change a life. Body: For us, it's a book. For a child, it's a new world. Every book purchased from our shop helps us give the gift of reading to a child living in poverty right here in the Netherlands. Help us turn the page on inequality. Shop our collection via the link in our bio. #SharingIsTheNewHaving #GeefOmElkaar #ChildrensBooks #GoodCause
• •Headline: Great books for your kids. A great help for others. Body: Looking for your child's next favorite story? Our webshop is filled with beautiful, like-new children's books. The best part? Every purchase is a donation that directly supports our mission to help children in need. Buy a bundle today and make two children happy! #Community #Donate #ReadTogether
• •Text: Make this Sinterklaas magical for everyone. Your donation of 10 allows us to create a special holiday gift package for a child who might otherwise go without. Give a little, mean a lot. [Donate Now]
• •Email Newsletter Subject Line: Together, we delivered 500 summer smiles! Body Snippet: Thanks to your incredible support, we successfully distributed 500 summer activity packs to children across the region! See the impact of your generosity and find out how you can help us with our back-to-school drive next.
• •Title: Adventure Bundle (Ages 4-6) Description: Fuel your little one's imagination with these three exciting adventure books! Perfect for bedtime stories and learning to read. Remember, your purchase from Stichting Geef Om Elkaar does more than just entertain —it provides critical support and resources, like books and toys, to families facing hardship in our community. Thank you for caring.