Tono de Marca

Intelligent, Empowering, and Reassuring.

Valores de Marca

• •Innovation and Problem-Solving
• •Comfort without Compromise
• •Quality and Durability
• •Female Empowerment

Mejores Prácticas

• •Lead with the "Why": Always connect the product back to the core story of its neuroscientist founder. Use phrases like "Engineered by a neuroscientist" or "Designed with your brain in mind" to reinforce the brand's unique origin and value proposition.
• •Focus on Empowerment, Not Just Features: Instead of just saying "comfortable shoes," frame it as a tool for empowerment. Use language like "unleash your focus," "command the room without distraction," or "footwear for the forward-thinking woman."
• •Use an Intelligent Vocabulary: Incorporate words that reflect the brand's scientific and premium nature, such as "meticulously," "innovative," "engineered," "proprietary," and "revolutionary." This elevates the brand above standard fashion competitors.
• •Leverage Social Proof with Specificity: When using testimonials, highlight specific outcomes. Instead of "Great shoes!," pull quotes that say, "I stood for 5 hours at a conference with zero pain." This provides tangible, reassuring proof of the brand's promise.
• •Maintain a Clean and Confident Tone: Avoid overly casual slang, excessive emojis, or apologetic language. The brand's voice should be as poised and self-assured as the woman it aims to serve. Keep sentences clear, direct, and impactful.

Percepción Social

Customers view Steffie's as a "shoe revolutionary" and a lifesaver for professional women or those who need to be on their feet for long hours, perceiving the products as a high-quality, worthwhile investment for foot health and style. The broader public's perception is primarily shaped by its own marketing, presenting it as a premium, science-backed footwear company, with the main barrier to purchase being the premium price point.

Ejemplos de Copy

• •It’s not magic, it’s neuroscience. Our founder, Dr. Steffie, redesigned the heel from the ground up to create a shoe that works with your body, not against it. Walk into your next meeting with confidence and comfort. #Steffies #PowerInComfort #ScienceOfStyle
• •Finally. The dress shoe your feet have been dreaming of.
• •Dress down the distraction. In a world that demands your focus, your shoes shouldn't be stealing it. Experience the Steffie's difference.
• •Headline: The Last Pair of Heels You'll Ever Need to Buy. Body: Tired of choosing between looking great and feeling great? Dr. Steffie, a neuroscientist, solved the problem. Our shoes are engineered for all-day wear, so you can lead with your mind, not your aching feet.
• •The Landmark isn't just a shoe; it's a statement. A statement that you value innovative design and intelligent comfort. Crafted from supple suede and built on our proprietary technology, this heel is proven to support you through an 8-hour workday and into the evening. No compromises.