Tono de Marca

Calm, cozy, and aspirational. It is also inviting, warm, authentic, natural, elegant, and minimalist.

Valores de Marca

• •Comfort and Well-being
• •Quality and Craftsmanship
• •Sustainability and Health
• •Personal Style and Expression

Mejores Prácticas

• •Use Sensory and Emotive Language: Focus on words that evoke feeling and touch. Use terms like soft, breathable, gentle, calming, serene, warm, airy, and cozy to describe the products and the experience they create.
• •Tell the Story of the 'Why': Go beyond product features. Frame your copy around the benefit to the customer's life—not just a 'duvet cover,' but 'a catalyst for deeper sleep' or 'the final touch for your personal sanctuary.'
• •Highlight Core Values Consistently: Regularly and clearly mention key value propositions like 'eco-tex certified,' 'natural materials,' and 'thoughtfully crafted' to build trust and reinforce the brand’s commitment to quality and sustainability.
• •Maintain a Calm and Personable Voice: Whether responding to comments, writing emails, or posting on social media, the tone should always be helpful, warm, and calm. Avoid aggressive sales language, excessive punctuation, and overly casual slang.
• •Ensure Visual and Textual Harmony: The clean, minimalist, and natural aesthetic of the brand's photography should be mirrored in the copy. Keep sentences clear, concise, and elegant. Use ample white space in text layouts to create a feeling of calm and readability.

Percepción Social

Customers and followers perceive Stay inn as a tasteful and trustworthy source for high-quality, aesthetically pleasing home textiles. It is seen as a curator of a specific lifestyle centered on tranquility and simple, elegant living.

Ejemplos de Copy

• •Wrap yourself in calm. Our 100% eco-tex cotton gauze blanket is crafted for slow mornings and peaceful evenings. The perfect layer of simple, breathable comfort. #Stayinn #HomelyCoziness #SimpleLuxury
• •Your Sanctuary Awaits. Discover bedding and textiles designed for ultimate comfort and personal style. Quality you can feel, style you'll love.
• •Just In: The Art of Rest, Woven in New Hues
• •Transform your bedroom into a restful retreat. Stay inn offers premium, eco-friendly cotton bedding that’s as gentle on the planet as it is on your skin. Shop the collection for a better night's sleep.
• •Experience the soft, airy touch of our signature cotton gauze duvet set. Woven for breathability and designed with a minimalist aesthetic, it brings a sense of serene elegance to any bedroom. Made from eco-tex certified cotton, ensuring your sleep space is both beautiful and healthy.