Tono de Marca

Refined & Authentic

Valores de Marca

• •Regional Heritage & Pride
• •Uncompromising Quality & Purity
• •Modern Craftsmanship
• •Resilience & Passion

Mejores Prácticas

• •Always Weave in the "Heritage" Narrative: Consistently reference the Staufer history, the "3 Lions," or the regional roots in your copy. This is your unique differentiator. Use words like "heritage," "tradition," "noble," and "regional."
• •Emphasize Purity and Process: The "8- to 12-fold distillation" and "no artificial additives" are powerful claims. Make them a staple in product descriptions and ads to justify the premium quality and price point.
• •Maintain a "Refined but Relatable" Voice: Pair sophisticated language ("aromatic bridge," "masterpiece of aromas") with the authentic story of the "garage startup" and solar panels. This prevents the brand from sounding arrogant and makes it more approachable.
• •Champion Your "Why": Tell the story of the founders' passion and their fight against bureaucracy. This creates an emotional connection. Copy can start with "We believe..." or "Our mission is..." to reinforce that the brand is purpose-driven, not just a factory.
• •Use "We" and "Our": Write from the perspective of the founders. Using "we" and "our" makes the copy personal and reinforces the image of a small, passionate team behind every bottle, as opposed to a faceless corporation.

Percepción Social

The public perception appears to be that of a high-quality, local craft distillery with a compelling story. They are seen as artisans dedicated to their product and region. Their partnership with other local producers and presence at regional events like the StauferSpektakel in Göppingen solidify their image as an authentic, community-integrated brand. The news story about their labeling issue likely garners sympathy and reinforces the image of a small startup navigating challenges.

Ejemplos de Copy

• •Instagram Post (Image: A beautifully lit bottle of 3LöwenGin next to a glass with ice and a lemon twist): Headline: The Heritage of Kings, Perfected for Today. Body: We named our gin for the Staufer lions, but our craft is for you. Twelve distillations, zero artificial flavors, and a commitment to regional botanicals. This isn't just gin; it's our history, refined. Taste the tradition. #StauferSpirits #3LöwenGin #CraftGin #Handwerkskunst #PureGenuss
• •Facebook Ad (Targeting users interested in craft spirits and local German products): Headline: Tired of Artificial Gin? We Are Too. Body: That's why we started Staufer Spirits in a small, solar-powered garage in Waldstetten. Our 3LöwenGin is handmade and distilled up to 12 times for a taste so pure, you can enjoy it neat. Support local craftsmanship and discover the true taste of the region. Shop now. #SupportLocal #GermanGin #NoAdditives #StauferSpirits
• •Product Description (for the Oak-Aged "Eichen-Edition"): Title: 3LöwenGin - Eichen Edition: Where Gin Meets Whisky. Description: We dared to build an aromatic bridge between two great spirits. Our signature 3LöwenGin, rested in oak, develops a stunning color and a remarkable smoothness that lingers in the glass. Earthy botanicals meet warm vanilla notes in a fusion of tradition and innovation. Enjoy it pure, on ice, or as the noble heart of your next cocktail. #OakAgedGin #GinWhisky #StauferSpirits
• •Website Banner (Highlighting their philosophy): Text: From a Garage in Swabia to Your Glass. Driven by passion, powered by the sun. We combine tradition and science to bottle the pure taste of our home. This is Staufer Spirits.
• •Short Video Ad Script (15 seconds): (Scene 1): Quick shot of botanicals (juniper, licorice root). Text Overlay: Regional Botanicals. (Scene 2): Close-up of clear liquid in a still. Text Overlay: 12x Distilled. (Scene 3): A hand carefully placing a cap on a 3LöwenGin bottle. Text Overlay: 100% Handmade. (Final Scene): The bottle sits proudly on a bar. Text Overlay: Staufer Spirits. The Taste of Heritage.