Tono de Marca

Urban & Street-Savvy, Aspirational & Confident, Direct & Promotional, Energetic & Youthful, Community-Oriented

Valores de Marca

• •Style & Trend-Consciousness
• •Accessibility
• •Exclusivity/Uniqueness (for certain items)
• •Quality (stated)
• •Urban Identity

Mejores Prácticas

• •Incorporate current, authentic street-style slang relevant to the French urban scene, but avoid overusing it to the point of it becoming forced or outdated.
• •Use strong verbs and confident statements. The 'Cashville' name itself implies success and an aspirational quality; the language should reflect this. Avoid hesitant or overly formal phrasing.
• •Ensure copy always complements the strong visual elements of streetwear. For product descriptions, go beyond specs – talk about the fit, the feel, the look, and the statement it makes.
• •Especially in promotional materials and social media, get straight to the point with energy. Use emojis relevant to the vibe (🔥, 👑, 💯) where appropriate for the platform, but maintain clarity. The tone is about being current and in-the-know.
• •Ensure promotions, descriptions, and interactions feel genuine to the culture. If referencing trends or cultural moments, do it in a way that shows true understanding, not just as a marketing ploy. Engage with the community on their terms.

Percepción Social

A supplier of multi-brand and own-brand streetwear, with active engagement on platforms like TikTok, particularly around promotions and new product drops. The content aims to be relatable and tap into current streetwear trends.

Ejemplos de Copy

• •Instagram Post Caption (New Hoodie Release): Level up your street game. 👑 The new Cashville [Hoodie Name] just dropped. Heavyweight feel, standout design. Cop it before it’s history. Link in bio. #CashvilleFR #StreetwearKings #LimitedDrop
• •TikTok Video Concept (3 outfits): (Fast-paced video showing someone styling 3 different outfits from Cashville.fr) Cashville essentials on rotation. 🔥 Which fit you reppin'? Tell us below! 👇 Shop these looks & more online – tap the link! #CashvilleStyle #OutfitInspo #UrbanWear #TikTokFashion
• •Website Banner (General Promotion): Rep Your City. Own The Street. Cashville.fr – Your Source for Authentic Urban Gear. Fast Shipping. Secure Checkout. [Shop Now]
• •Facebook Ad (Targeting fans of specific brands they stock): Officially Stocked 🔥: [Brand Name] has landed at Cashville.fr! Get your hands on the latest drops alongside our exclusive Cashville gear. Don't sleep on this. Shop the collection now! #CashvilleFR #[BrandName] #StreetwearFrance
• •Email Subject Line (New Collection): 🚨 FRESH IN: The New Cashville Collection Has Arrived. Unbox Your Style.