Tono de Marca

Sophisticated, minimalist, and aspirational. Communication is sparse and direct, often limited to product names or short, evocative phrases. The voice is artistic and curated, designed to appeal to a design- and fashion-conscious audience that values aesthetics over overt messaging.

Valores de Marca

• •Design Excellence
• •Minimalism
• •Exclusivity
• •Modernity
• •Quality

Mejores Prácticas

• •Prioritize Visuals Over Text: Always let the high-quality imagery lead the narrative. Keep text minimal and impactful, using it to complement, not describe, the visual.
• •Use a Specific Lexicon: Employ a vocabulary that reflects the brand's values. Words like "form", "structure", "silhouette", "architectural", and "texture" reinforce the design-centric ethos. Avoid casual slang or overly enthusiastic language.
• •Maintain a Direct and Declarative Voice: Write in short, confident statements. The brand is a purveyor of a specific vision, not a follower of trends. This should be reflected in a voice that is assertive and clear.
• •Ensure Consistency Across All Platforms: The tone used on Instagram, TikTok, and any future platforms must be identical. All brand communications, from ad copy to potential customer service interactions, should feel like they come from the same sophisticated, minimalist entity.
• •Create a Simple Style Guide: Document the core principles of the brand's voice. This guide should include a list of approved brand-aligned words, rules for caption length, and examples of on-brand versus off-brand copy. This ensures that any person creating content for the brand can maintain its integrity.

Percepción Social

Due to direct engagement on social media, SSYYNN is perceived as a coveted, artistic, and high-quality high-fashion design label. Followers view it as a brand offering beautiful, art-like pieces.

Ejemplos de Copy

• •Form in motion. The Raven Trench.
• •A study in structure and fluidity. The Agola pant is crafted from a single piece of heavyweight twill, creating an uninterrupted line from hip to floor. Its architectural drape redefines the classic trouser for a modern wardrobe.
• •SSYYNN Drop 7: The New Silhouette
• •SSYYNN. Redefining Everyday Form.
• •SSYYNN: A new perspective on apparel. Architecturally inspired pieces for the modern minimalist. Discover the collection.