Tono de Marca

aspirational, personal, and artistic; warm, inviting, and inspirational. Focuses on story, feeling, and artistry, using emotional connection words like 'unique,' 'handmade,' 'passion,' 'love,' 'special.' Authentic and boutique-like.

Valores de Marca

• •Artisanal Craftsmanship
• •Uniqueness and Individuality
• •Personal Connection and Storytelling
• •Quality and Elegance
• •Inspiration from Nature

Mejores Prácticas

• •Lead with the "Why": Always start with the inspiration or the story behind the piece. Instead of saying "New necklace available," try "Inspired by the night sky, our new Starlight necklace is here to make you shine."
• •Use "You" and "Your": Speak directly to the customer to make the connection personal. Frame products around how they will make the customer feel or what they will add to their life and their story.
• •Emphasize "Handmade" and "Artisanal": Consistently use words that reinforce the brand's core value of craftsmanship. "Handmade," "handcrafted," "artisan-made," and "designed in our studio" are powerful differentiators.
• •Maintain a Warm and Inspirational Voice: The tone should always be positive, warm, and slightly aspirational. Use evocative and emotional language ("love," "passion," "dream," "shine," "unique") rather than purely functional or descriptive terms.
• •Create a Story for Every Channel: While the core message is the same, tailor the storytelling to the platform. Instagram is for visual stories, Facebook can host longer narratives or blog links, and email is for direct, personal connection. Consistency is in the tone, not in copying and pasting the exact same text everywhere.

Percepción Social

Positive; authentic and creative. Perceived as a personal, artisanal, Miami-based venture, not mass-market. High-quality visual content contributes to professionalism and aspirational quality.

Ejemplos de Copy

• •Some things are written in the stars. Our 'Destiny' necklace is for the moments you can't explain and the paths you're meant to walk. Handcrafted with passion, designed to be part of your unique story. Wear your destiny.
• •Invite positivity in. Our 'Good Vibes' Collection is more than just jewelry; it's a feeling. Each piece is handmade in our Miami studio to bring a little extra light and love to your day. Discover your new favorite reminder to smile.
• •From Our Hands to Yours. S&S Creazioni was born from a sister's bond and a love for art. Every piece tells a story of passion, travel, and the beauty of creation. Find the jewelry that speaks to you.
• •The perfect accent for every memory. Our handmade earrings are designed to be as unique as you are. Light, elegant, and crafted with love. Pin your favorite style for later.
• •Hello [Customer Name], we believe every piece of jewelry should feel like it was made just for you. Inspired by the serene colors of a coastal sunrise, our new 'Coastal Charm' bracelet is here. Handcrafted with unique stones and a touch of Miami soul, it 's a limited piece for a timeless look. Be the first to wear it.