Tono de Marca

Inventive and passionate, practical and helpful, adventurous and friendly.

Valores de Marca

• •Design & Functionality
• •Problem-Solving & Convenience
• •Adventure & Companionship
• •Quality & Durability

Mejores Prácticas

• •Lead with the 'Why': Always connect the product back to the core mission. Frame copy around the idea of solving a problem to make adventures with a pet easier and more enjoyable.
• •Speak from Experience: Use 'we' and 'our' to tell the story of the brand. Reference the founders' background as designers and dog owners to build authenticity and trust.
• •Balance Function and Emotion: Detail the practical features (e.g., 'pockets for poop bags,' 'machine-washable') while also appealing to the emotional bond between owner and dog (e.g., 'happy pups,' 'enjoy every experience').
• •Maintain an Adventurous, Outdoorsy Vocabulary: Use words like 'explore,' 'adventure,' 'on the go,' 'road trip,' and 'hit the road' to reinforce the brand's active lifestyle identity.
• •Let Your Customers Speak for You: Regularly incorporate testimonials and user-generated content into marketing materials. This validates the brand's claims and reinforces the sense of a shared community of 'happy pups' and their people.

Percepción Social

Customers and media perceive Spruce Pup as a legitimate and innovative brand offering premium, well-designed products. The founder's story adds authenticity, and the brand is seen as a trustworthy source for high-quality gear for adventurous dog owners. Positive reviews highlight practicality and superior design.

Ejemplos de Copy

• •Stop Juggling. Start Walking. Your leash, your keys, your phone, their treats. The Grab & Go Leash Bag keeps all your essentials in one organized place, so you can focus on the path ahead. Adventure awaits.
• •Your Dog's Adventure-Ready Suitcase. Born from our own messy road trips, the Spruce Bed is their comfy bed and your packing solution. It cleverly folds to carry their toys, food, and gear. Less hassle for you, more happy for them.
• •Designed by Dog Lovers, for Dog Lovers. We're designers who were tired of flimsy, impractical pet gear. So we made our own. Every stitch, pocket, and feature is thoughtfully crafted to make exploring with your best friend easier and more joyful.
• •From Your Doorstep to the Mountaintop. Wherever you're headed, their comfort and your convenience should never be a question. Our gear is built to last, designed to perform, and ready for a lifetime of adventures together.
• •The Last Leash Bag You'll Ever Need. Tangled leashes and overstuffed pockets are a thing of the past. With durable materials and pockets for everything, the Grab & Go bag is the ultimate walk-ssential. Get out and get going, effortlessly.