Tono de Marca

Informative & Helpful, Accessible & Direct, Customer-Oriented, Professional & Authoritative

Valores de Marca

• •Quality
• •Variety
• •Customer Service
• •Affordability & Value
• •Efficiency
• •Expertise/Knowledge
• •Health & Beauty

Mejores Prácticas

• •Prioritize Clarity and Information: Ensure all copy is easy to understand, provides necessary details about products and services, and answers potential customer questions proactively. Avoid overly technical jargon where possible, or explain it clearly.
• •Emphasize Customer Support and Expertise: Consistently reiterate the brand's commitment to helping customers, whether through explicit offers of assistance, informative content (like blog posts or guides), or by showcasing product knowledge.
• •Maintain a Professional yet Accessible Voice: While positioning the store as an authority and a reliable distributor, keep the language approachable and friendly. Avoid being overly casual or, conversely, too corporate and impersonal.
• •Focus on Benefits and Solutions: Instead of just listing product features, highlight how these products and the store's services benefit the customer (e.g., achieve better tanning results, save money, get reliable supplies quickly).
• •Ensure Consistency Across All Platforms: If the brand expands its online presence (e.g., to social media or email marketing), the established tone (informative, helpful, customer-oriented, professional) should be consistently applied across all communication channels.

Percepción Social

Likely tied to the reputation of the brands they sell, their pricing, shipping efficiency, and customer service interactions. General perception of the spray tanning industry is growing, with a focus on safer tanning alternatives, natural-looking results, and the quality of products and services. Customers value natural results, comfort during the process, and knowledgeable service.

Ejemplos de Copy

• •Headline: Your Trusted Partner for Professional Spray Tanning Success. Body: At Spray Tanning Store, we're more than just a supplier. We're your one-stop shop for the highest quality spray tanning equipment, solutions, and expertise, backed by over 20 years of online experience. Get everything you need, from leading brands to passionate support.
• •Headline: Achieve the Perfect Glow, Every Time. Body: Unlock flawless, natural-looking tans for your clients. Explore our extensive range of Norvell, Mystic Tan, VersaSpa, and other top-tier solutions and equipment. Unsure where to start? Our expert team is here to help you choose the best products for your business.
• •Headline: Quality Products. Unbeatable Prices. Fast Shipping. Body: Build your spray tanning business with confidence. Spray Tanning Store offers a wide variety of professional supplies at the most affordable prices, shipped quickly from our Tennessee warehouse to all lower 48 states. Plus, no sales tax in most states!
• •Headline: From Novice to Pro: We Support Your Spray Tan Journey. Body: Whether you're just starting out or looking to upgrade your professional toolkit, find everything you need right here. Check out our helpful guides, like the Norvell Solutions Buying Guide, or contact us for personalized advice. We're passionate about helping you succeed!
• •Headline: The Best Brands in Sunless Tanning, All in One Place. Body: As an authorized national distributor for FujiSpray Tan, Maximist, and more, we provide direct access to the industry's leading spray tanning innovations. Stock your salon with the best, ensuring beautiful results and satisfied clients.