Tono de Marca

Aspirational, confident, and wellness-focused. It blends a sense of luxury with an accessible, friendly approach, using empowering and positive language.

Valores de Marca

• •Quality and Efficacy
• •Health and Wellness
• •Natural Results
• •Empowerment and Confidence
• •Accessibility

Mejores Prácticas

• •Lead with Empowerment: Frame the product as a tool for confidence. Use active, uplifting language like "Feel yourself," "Glow on," and "Own your radiance." The focus should be on how the customer feels, not just how they look.
• •Emphasize the Natural Aspect: Consistently mention "natural," "organic," and specific key ingredients (Kakadu plum, coconut oil, fruit extracts). This reinforces the brand's core values of health and quality, differentiating it from chemical-heavy competitors.
• •Use Social Proof Authentically: Continue integrating genuine customer testimonials into ad copy and product descriptions. Phrases like "I've tried every tan" or "finally found one that doesn't irritate my skin" are powerful and build trust.
• •Maintain a Luxurious but Accessible Tone: The copy should feel premium ("luxurious mist," "formulated to perfection") without being exclusive or intimidating. Keep sentences clear, concise, and focused on the benefits to welcome both tanning novices and experts.
• •Focus on the Flawless Result: Highlight key performance benefits that address common tanning fears. Use phrases like "streak-free," "even fade," "fast-drying," and "no orange tones" to reassure customers of the product’s reliability and superior quality.

Percepción Social

Overwhelmingly positive, positioned as a premium and reliable tanning brand. Perceived as luxurious, a go-to for a 'perfect bronzy glow,' trustworthy, high-quality, and delivers on promises of a natural and healthy tan, thanks in part to social media personalities and positive customer reviews.

Ejemplos de Copy

• •Your Daily Dose of Confidence. It’s more than a tan, it’s a feeling. Our Self Tan Mousse, infused with natural Kakadu plum and coconut oil, gives you a flawless, streak-free glow that empowers you to feel like your best self, 365 days a year. Glow on.
• •The Secret to the 'Just Back from Vacation' Look. They’ll ask about your trip. Let them. Our fast-drying Tan Mist delivers a deep, natural bronze that fades evenly, just like a real tan. Healthy, organic, and effortlessly radiant. Your secret is safe with us.
• •Tan With Benefits. Why choose between healthy skin and a golden glow? Our products are proudly vegan, paraben-free, and packed with nourishing natural oils. It’s the tan your skin will thank you for.
• •Event-Ready? Get Your Glow in Minutes. From last-minute plans to life’s biggest moments, be ready for anything. The Spray Aus At-Home range offers a quick, even application for a salon-quality finish without the appointment. Look flawless, feel unstoppable.
• •'I'm Addicted.' - Real Customer Review. We could tell you our Deep Dark Tan is the best you’ll ever try, but we’ll let our customers do it for us. Achieve a beautiful, deep, and natural-looking tan that dries quickly and smells amazing. Find out what the obsession is about.