Tono de Marca

efficient, knowledgeable, and sophisticated

Valores de Marca

• •Convenience and Reliability
• •Curated Quality
• •Expertise and Passion
• •Responsibility and Compliance

Mejores Prácticas

• •Embrace the "Curated" Narrative: Always use language that reflects expertise and selection. Words like "curated," "hand-picked," "artisanal," and "premium" should be standard in product descriptions and marketing copy to reinforce the value of quality.
• •Bridge the Physical and Digital: Continue to connect the online store with Bangkok's vibrant bar scene through the blog. Interview local bartenders, feature local events, and position Speak Easy BKK as a key supplier for those who appreciate fine cocktails, whether at home or in a top bar.
• •Maintain a Sophisticated & Clean Aesthetic: Any future visual content (social media, ads) should match the website's clean, premium feel and the "speakeasy" theme. Think high-quality photography, darker color palettes, and elegant typography.
• •Be the Expert: Double down on the "Drinks Blog" and "Mixology Corner". This is the brand's strongest differentiator. Create practical, high-quality content like video tutorials for cocktails, guides to different spirit categories, and stories behind the distilleries. This builds authority and a loyal following.
• •Use Discretion as a Feature: Frame the lack of a loud social media presence and the discreet delivery as a positive. Use copy like "Your private cellar, delivered" or "For those who know" to lean into the exclusive, in-the-know "speakeasy" identity and its respect for customer privacy and Thai regulations.

Percepción Social

Due to the lack of a public-facing social media presence and limited independent reviews, the perception of Speak Easy BKK is largely shaped by the experience it provides to its direct customers. The brand is perceived as a functional, trustworthy e-commerce platform rather than a social or community-focused entity. Its name association with the trendy 'speakeasy' bar scene lends it an air of sophistication, even if it operates purely online. For those engaged in Bangkok's cocktail culture, its blog and involvement in events like the Bangkok Bar Show position it as a serious and knowledgeable player in the industry.

Ejemplos de Copy

• •Your Favorite Spirits, Delivered. Fast, discreet, and reliable alcohol delivery to your door anywhere in Thailand. Explore our curated collection.
• •(Image: A beautifully shot bottle of artisanal gin next to a Fever-Tree tonic and a garnish). Caption: The perfect G&T is an art. It starts with an exceptional gin and a world-class mixer. As official distributors of Fever-Tree, we have everything you need to elevate your cocktail hour. Shop the collection. #SpeakEasyBKK #GinLovers #FeverTree #BangkokDelivery
• •Subject: Beyond the Margarita: The Rise of Artisanal Tequila Body: Did you know Tequila and Mezcal are taking Asia by storm? Discover the rich history and authentic traditions behind the agave spirits that are captivating Bangkok. Read our latest blog post and explore our new collection from Tapatio. #SpeakEasyBKK #AgaveSpirits #Tequila
• •Product: Michter's Rye Description: There's a reason Michter's is named the world's most admired whisky. It's a symbol of uncompromising quality and character. Perfect for crafting a classic Manhattan or sipping neat, this is more than a spirit—it's a statement. Bring the world's best bar experience home.
• •Unlock the art of the cocktail. From rare Japanese whiskies to premium French gins, find your perfect bottle at Speak Easy BKK. Sign up for our newsletter and receive 10% off your first order.