Tono de Marca

Inspirational, Practical, and Approachable

Valores de Marca

• •Personalization & Customization
• •Aesthetic Quality
• •Simplicity & Ease
• •Customer Focus

Mejores Prácticas

• •Lead with Visuals: Your product is visual. Always prioritize high-quality images and videos, especially user-generated content. Let the stunning results speak for themselves before adding descriptive text.
• •Celebrate Your Customers: Continue making customer kitchens the heroes of your social media. Tagging them (with permission) and sharing their stories reinforces your community focus and provides powerful social proof.
• •Keep Language Simple and Direct: Avoid overly technical jargon. Explain the benefits (easy to clean, simple to mount) in clear, accessible terms. The tone should feel like a helpful neighbor giving good advice, not a corporate sales pitch.
• •Be Responsive and Personable: Maintain your approachable tone by answering every question and comment on social media promptly and personally. Using names and a friendly tone builds trust and reinforces your value of customer focus.
• •Balance Inspiration with Information: In every communication, aim to both inspire and inform. Pair a beautiful image (inspiration) with a practical tip or benefit (information). For example, post a picture of a floral splashback with a caption about how its seamless surface makes cleaning effortless.

Percepción Social

Customers perceive the brand as a provider of high-quality, beautiful products that significantly enhance the look of their kitchens. The ability to customize the splashback with a personal photo is a highly valued feature that generates enthusiastic feedback. The brand is seen as reliable and helpful. Customers appear confident in the product and the direct support they receive. The sharing of user-generated content creates a strong sense of trust and community validation.

Ejemplos de Copy

• •Your Kitchen, Your Style, Your Photo. Create a splashback that's uniquely you. The perfect finish is a personal one.
• •Tired of tiles? Transform your kitchen in an afternoon. Our custom glass splashbacks are easy to install, effortless to clean, and stunning to look at. See how your kitchen could look. [Link to Inspiration Gallery]
• •What memory would you put on your kitchen wall? A favorite holiday view, a family photo, or a piece of art? Show us your inspiration! #spatplaat #keukeninspiratie
• •Made from hardened, heat-resistant safety glass, our splashbacks protect your walls from splashes and stains. Cleaning is as simple as a quick wipe—no more scrubbing grout lines. A practical solution that never compromises on style.
• •Your dream kitchen wall is just 3 steps away. 1: Choose your favorite image. 2: Give us your measurements. 3: Install it yourself with ease. It really is that simple. Start creating today!