Tono de Marca

Playful & Empowering

Valores de Marca

• •Creativity & Self-Expression
• •Affordability & Accessibility
• •Joy & Playfulness
• •Community & Connection
• •Quality in Craft

Mejores Prácticas

• •Speak Your Audience's Language: Use casual, conversational language. Incorporate relevant slang, emojis (✨💖💅), and references that feel natural to platforms like Instagram and TikTok.
• •Focus on the Feeling, Not Just the Product: Instead of saying "high-quality necklace," say "your new favorite piece for main character energy." Sell the confidence and fun the product enables.
• •Encourage Interaction: Always include a call to action or a question in your social media posts to boost engagement. Ask them to vote, comment on their favorite, or share how they'd style an item.
• •Create a "Brand Dictionary": Define a list of words and phrases that align with your brand (e.g., "sparkle," "vibe," "fit," "obsession," "magic") and those to avoid (e.g., "luxurious," "corporate," "formal").
• •Let Your Community Shine: Actively encourage and feature User-Generated Content (UGC). When you re-post a customer's photo, use their language and tag them. This reinforces your community value and provides authentic social proof.

Percepción Social

Fun and Relatable; On-Trend; Great Value; Community-Focused

Ejemplos de Copy

• •✨ Meet your new obsession ✨ Our 'Cosmic Dream' necklace just landed. Perfect for main character moments and adding a little magic to your fit. Who's grabbing one? 👇 #newdrop #sparklytrinkets #necklacestack
• •On-screen text: "how to ✨ a s c e n d ✨ your basic outfit" Voiceover/Caption: "Don't let your outfits be boring. A little sparkle goes a long way. Which combo is your fave? #GRWM #outfitinspo #accessoryhaul #sparklytrinkets"
• •Headline: DON'T JUST DRESS. EXPRESS. Sub-headline: Fun, affordable trinkets to make your style *pop*. Free shipping on orders over $50!
• •Headline: Your Style's New Best Friend. Body: Tired of the same old look? 😴 Sparkly Trinkets is here to help! We've got the pins, earrings, and charms to unlock your unique vibe. Shop our new arrivals and find your sparkle. ✨ Call to Action: Shop Now
• •Subject: 👀 Psst... A surprise is inside for you! Preview Text: And it’s sparkly. Open up for a special treat + our bestsellers.