Tono de Marca

Elegant, Aspirational, and Personable.

Valores de Marca

• •Craftsmanship and Quality
• •Customization and Personalization
• •Supporting Local and Canadian-Made
• •Vegan and Ethical Materials
• •Family and Passion

Mejores Prácticas

• •Lead with "Luxury" and "Handmade": Always emphasize the high-end, artisanal nature of the products. Use descriptive words like "handcrafted," "bespoke," "artisanal," "hand-sewn," and "luxurious" to reinforce the brand's premium positioning.
• •Highlight "Vegan" and "Canadian": Consistently mention the use of vegan materials and the fact that products are made in Canada. These are key differentiators that appeal to specific customer values and should be present in product descriptions, social media bios, and ads.
• •Tell the Founder's Story: Weave the personal narrative of the founder into the brand's communication. This adds authenticity and a human element that helps customers connect with the brand on a deeper level.
• •Balance Aspirational and Attainable Messaging: While showcasing high-end design, ensure the copy remains welcoming. Use phrases like "Create your own look" or "Let's bring your vision to life" to make the luxury feel accessible and collaborative.
• •Focus on Customization: The ability to personalize products is a major strength. Regularly create content around this theme, showing customers how they can customize items and encouraging them to engage with the design process. Use calls-to-action that invite custom orders or design consultations.

Percepción Social

High-End, Trusted, and Artistic.

Ejemplos de Copy

• •Artistry you can feel. Our new collection is a testament to the beauty of handcrafted detail and the luxury of sustainable, vegan textiles. Each pillow is designed not just to accent a room, but to define it. Discover the piece that tells your story. #SovranoHomeDecor #LuxuryVeganDecor #HandmadeInCanada
• •Your home is a canvas. Let's create a masterpiece together. At Sovrano Home, we blend elegant interior design with expert craftsmanship to transform your vision into a reality. From custom furniture to full-scale renovations, we manage every detail. Schedule your design consultation today. #CalgaryRenovations #InteriorDesign #CustomHomes
• •Uniquely Yours. Don't just decorate your space—design it. Our custom services let you personalize every detail, from hand-painted pillows to coordinated drapery. If you can dream it, we can create it. Let's bring your vision to life. #CustomHomeDecor #PersonalizedDesign
• •One pillow, endless possibilities. ✨ Switch up your style in seconds with our signature interchangeable pom poms. Perfect for seasonal updates or whenever the mood strikes! Which color would you choose? #PomPillows #HomeDecorHacks #CustomizableDecor #VeganPillows
• •Subject: Inside the Sovrano Studio: The Art of the Perfect Pillow. What makes our pillows a work of art? It starts with a commitment to quality—from our custom-loomed fabrics to our signature vegan-silk fibers. Each piece is hand-sewn with precision and passion right here in our Calgary studio. Experience the luxury of true craftsmanship.