Tono de Marca

Aspirational, chic, relaxed, sophisticated, friendly, and personal, speaking to a customer who appreciates handmade quality, modern design, and a leisurely, coastal lifestyle.

Valores de Marca

• •Handcrafted Quality
• •Modern & Timeless Style
• •Coastal Living & Leisure
• •Curated Inspiration

Mejores Prácticas

• •Lead with Lifestyle, Sell with Style: Always frame the product within the context of the aspirational coastal lifestyle. Instead of just "buy this necklace," use phrases like "Your perfect companion for sunset cocktails" or "The finishing touch for your seaside escape." This reinforces the emotional connection.
• •Use Evocative and Sensory Language: Incorporate words that evoke the feeling of a vacation0sun-kissed, ocean breeze, effortless, radiant, shimmering, chic. This helps the customer visualize themselves in the brand's world.
• •Maintain a Personal and Polished Voice: Write as a trusted, stylish friend. Whether on the blog, social media, or in emails, the tone should be warm and conversational yet refined and elegant. Avoid overly casual slang or corporate jargon.
• •Emphasize "Handmade" and "Curated": These words are central to the brand's value proposition. Use them frequently in product descriptions and about sections to highlight quality, care, and the unique nature of the products, distinguishing the brand from mass-market competitors.
• •Ensure Visual and Textual Harmony: Every piece of copy should match the visual identity. The clean, bright, and coastal imagery on Instagram and the website should be paired with copy that is equally light, elegant, and inspiring. This creates a cohesive and immersive brand experience.

Percepción Social

The brand is perceived as a positive, specialized boutique offering high-quality, coastal-inspired, and unique accessories. It is respected within its niche, providing attainable luxury products that are not mass-produced.

Ejemplos de Copy

• •Sun-kissed skin and ocean breezes. The only thing missing is the perfect statement piece. Our handcrafted Lagos Collar Necklace is designed for endless summers and unforgettable moments. Tap to shop your new vacation essential. #ResortReady #HandmadeJewelry #CoastalChic
• •Your Vacation Wardrobe, Elevated. From Naples, with love. Southern Marc Designs brings you curated, resort-ready jewelry and accessories handmade for the modern woman. Effortless style for your next escape. Discover the collection. Shop Now
• •Whispers of the coast, captured in a design. Our Maren Shell Earrings feature delicate, hand-selected shells accented with a touch of gold. They are a one-of-a-kind tribute to seaside elegance and whimsical charm. Handmade in Naples, FL, these earrings are the perfect piece to take you from a sunny afternoon to an evening dinner by the water.
• •Inside: Our Guide to the Perfect Summer Dinner Party. Hello lovely, summer is for effortless entertaining. In our latest 'ON THE MARC' post, we're sharing our favorite hosting tips, plus a first look at new tabletop accessories designed to make your gatherings shine...
• •Modern Heirlooms, Inspired by the Sun. Discover our collection of handmade jewelry and resort-ready gifts, curated for a life of leisure and style.