Tono de Marca

Empathetic, educational, and supportive. The language is gentle and understanding, directly addressing challenges. It's educational, professional yet deeply personal and approachable, fostering a caring community feel.

Valores de Marca

• •Empathy and Inclusivity
• •Health and Wellness
• •Quality and Transparency
• •Community
• •Responsibility

Mejores Prácticas

• •Lead with Empathy: Always start from a place of understanding. Use words like 'we understand,' 'we know,' and 'you deserve' to connect with the customer's experience.
• •Educate, Don't Just Sell: Frame product descriptions and social media posts around the 'why.' Explain the benefits of the fabrics and the design choices for sensitive skin. This builds trust and positions the brand as an expert.
• •Maintain a Supportive and Gentle Tone: Avoid aggressive sales language. Use a calm, reassuring, and positive voice. The goal is to make the customer feel safe and understood.
• •Use Community-Centric Language: Incorporate words like 'community,' 'together,' and 'insider' to foster a sense of belonging. Encourage user-generated content by asking followers to share their stories.
• •Highlight Core Values in Messaging: Regularly weave in keywords related to your values, such as 'natural,' 'breathable,' 'thoughtfully designed,' 'skin-friendly,' and 'conscious,' to reinforce the brand's mission in all communications.

Percepción Social

Perceived as a purpose-driven, trustworthy, and niche apparel brand that provides solutions for specific problems. Customers see it as authentic, reliable, and a valuable resource for sensitive skin, fostering a strong sense of belonging and loyalty through community building.

Ejemplos de Copy

• •Your skin deserves to breathe. Our collection is designed with the softest, all-natural fabrics to bring you comfort, not compromise. Because feeling good in your clothes should be a given. #SousaNewYork #SkinFriendlyFashion #EczemaRelief #NaturalFabrics #ComfortInStyle
• •Headline: Finally, fashion that feels as good as it looks. Body: Tired of compromising style for comfort? At Sousa New York, we believe you shouldn't have to. Inspired by a personal journey with eczema, our apparel is crafted from breathable, natural materials to soothe and protect sensitive skin. Discover the collection that cares. CTA: Shop Now.
• •Gentle on your skin. Kind to the planet. Welcome to Sousa New York, where every piece is thoughtfully designed for breathability, comfort, and effortless style. Explore our latest collection of skin-friendly apparel.
• •Email Subject: The Secret to All-Day Comfort Is in the Fabric. Snippet: Hi [Name], Did you know that the right fabric can make all the difference for sensitive skin? We're breaking down the benefits of our signature cotton and linen blends and introducing new styles designed for ultimate comfort...
• •Style inspiration for the sensitive soul. Our [Product Name] in 100% natural linen is the perfect blend of chic and comfortable. Ideal for eczema-prone skin, this piece proves that you never have to sacrifice your well-being for style. #SensitiveSkinCare #EczemaFriendly #LinenLove #NYCFashion