Tono de Marca

Mindful, Serene, and Compassionate. It emphasizes a slower, intentional way of life, purpose-driven actions like supporting street dogs, and the artisanal authenticity of its products.

Valores de Marca

• •Sustainability & Ethical Production
• •Quality & Longevity
• •Community & Compassion (specifically for Bali street dogs)
• •Cultural Fusion & Craftsmanship

Mejores Prácticas

• •Lead with a "Feeling," Not Just a Feature: Start copy by evoking a mood (serenity, freedom, compassion) before detailing the product's specifics. Use words like "embrace," "immerse," and "flow."
• •Always Weave in the "Why": Connect every product back to the core values. A dress isn't just a dress; it's "handcrafted," "sustainable," or part of the "slow fashion movement."
• •Maintain the "Slow" Lexicon: Consistently use terminology associated with the brand's core message: "slow down," "intention," "timeless," "cherished," "longevity." This reinforces the brand's position against the urgency of fast fashion.
• •Balance Style with Substance: Ensure that for every mention of style or aesthetics ("beautiful design"), there is a corresponding mention of substance ("ethical," "durable," "supports a cause").
• •Be Specific About the Mission: Instead of just saying "we give back," reiterate the specific cause: "supports the care of Bali's dogs." This makes the mission tangible and memorable for the customer.

Percepción Social

A premium, ethical, and soulful boutique. Customers perceive it as a lifestyle choice, valuing aesthetics, quality, and ethical considerations, with a strong connection to wellness and spirituality via Bali, and a positive impact through charitable contributions.

Ejemplos de Copy

• •Float through your day with the weightless feel of our Cloud Long Dress. Handcrafted in Bali from sustainable materials, it’s a dress designed not just for a season, but for a lifetime of cherished moments. Embrace the art of dressing well and slowing down. #SlowFashion #EthicalStyle #SoulVibrationBrand
• •Subject: More Than a Dress. It's a Promise. Body: At Soul Vibration, we believe style should feel good and *do* good. Every stitch in our collection carries a story—a blend of Brazilian design and Balinese artistry. But the story doesn't end there. With every piece you take home, you help us keep our promise to care for the street dogs of Bali. Wear your values, beautifully.
• •Headline: 🌱 Dress with Intention. Sub-headline: Discover our collection of timeless, handcrafted pieces and join a movement that honors the planet and its pups. A portion of all profits supports Bali's dogs in need. Button: Shop the Collection
• •Headline: Tired of Fast Fashion? Slow Down with Us. Text: Soul Vibration Brand offers a different path. Beautifully designed, ethically made clothing that you'll love for years. Our pieces are crafted for comfort, durability, and a lighter footprint on the earth. Plus, every purchase helps a Bali dog in need. Make your next choice a conscious one.
• •Effortless elegance meets playful freedom in the Donna Playsuit. Designed in Brazil and brought to life by our artisan partners in Bali, this piece is crafted from breathable, sustainable fabric for all-day comfort. Its timeless design ensures it will be a go-to in your wardrobe for years to come. A symbol of conscious style and joyful living.