Tono de Marca

Approachable, educational, empowering, authentic, and unapologetically real.

Valores de Marca

• •Community and Sisterhood
• •Transparency
• •Effectiveness and Simplicity
• •Empowerment
• •Natural Ingredients

Mejores Prácticas

• •Emphasize "We" and "You": Use inclusive language that fosters a sense of community. Address the customer directly to create a personal connection, making them feel like part of the "sisterhood."
• •Lead with the Benefit, Support with the Ingredient: Start by highlighting how the product will make the customer feel or the results they can expect (e.g., "radiant skin," "unclog pores"). Then, mention the key ingredients (e.g., "powered by Vitamin C," "formulated with AHAs") as the reason for the benefit.
• •Maintain an Empowering and Positive Tone: Frame skincare as an act of self-care and empowerment, not as a way to "fix" flaws. Use uplifting and encouraging words that celebrate natural beauty.
• •Keep it Clear and Approachable: Avoid overly scientific or complex language. Explain the purpose of products and ingredients in a simple, easy-to-understand manner. The blog is an excellent place for more in-depth explanations.
• •Incorporate User-Generated Content and Testimonials: Share reviews and posts from customers to build authenticity and social proof. This reinforces the community value and shows real-world results, which can be more persuasive than brand-generated content.

Percepción Social

The brand is perceived positively as a Moroccan company offering high-quality, modern skincare. Customers value its effectiveness, philosophy of promoting natural beauty and self-confidence, and its focus on community and support. It is also seen as transparent regarding its French-developed formulations.

Ejemplos de Copy

• •Meet your skin's new best friend! Our Aqua Boost Plumping Serum is packed with Hyaluronic Acid to give you that dewy, hydrated glow from within. Because you deserve to feel radiant every single day. #SoulSistersSkincare #HydrationHero #GlowUp
• •Beauty is more than skin deep. It's about the support we give and get. Join the SoulSisters community and discover a skincare routine that nourishes your skin and your soul. Let's glow together. #SoulSisters #SkincareCommunity #EmpoweredWomen
• •Simplify your beauty, amplify your glow. Our minimalist skincare is designed to deliver maximum results with minimum effort. Effective, transparent, and made for you. #MinimalistSkincare #EffortlessBeauty
• •That feeling after your nighttime routine when your skin is just *happy*. Our Good Night Skin Mask works its magic while you sleep so you can wake up glowing. #SkincareRoutine #SelfCare #SoulSistersGlow
• •Ever wonder why everyone's talking about Niacinamide? This powerhouse ingredient helps protect your skin's barrier and shields it from environmental stressors. Discover it in our Daily Defense Moisturizer with SPF 25 and give your skin the protection it deserves! #SkincareTips #IngredientSpotlight #SoulSisters