Tono de Marca

aspirational, encouraging, customer-centric, supportive, and accessible

Valores de Marca

• •Empowerment
• •Community Support (Black-Owned Business)
• •Customer Prioritization
• •Accessibility to current fashion styles

Mejores Prácticas

• •Always Weave in the 'Why': In every piece of copy, go beyond the product features. Connect the purchase to one of your core values. For example, buying a wig isn't just about hair; it's about 'finding a new way to express your beautiful self.'
• •Explicitly Mention 'Black-Owned': Regularly and proudly incorporate the 'Support Black-Owned Business' message in social media bios, email footers, and ad copy to attract and retain a loyal, value-driven customer base.
• •Use 'You-Centric' Language: Continue focusing the narrative on the customer. Use words like 'You,' 'Your,' and 'Yourself' frequently. Instead of 'We sell great clothes,' use 'Find your perfect style to feel your best.'
• •Maintain an Empowering and Positive Tone: All copy should uplift the reader. Use affirmative and encouraging words like 'confident,' 'powerful,' 'elegant,' 'beautiful,' and 'shine.' Avoid technical jargon and maintain an accessible, friendly voice.
• •Develop a Hashtag Strategy: Create and consistently use branded hashtags (e.g., #SoulAndMeStyle, #SoulAndMeGlow) and community-focused hashtags (e.g., #BlackOwnedFashion, #SupportBlackBusiness) across all future digital platforms to build brand recognition and a searchable content library.

Percepción Social

neutral and undefined due to limited external visibility

Ejemplos de Copy

• •Own your elegance. Our new Chiffon Two-Piece set isn't just an outfit—it's a feeling. Ready to turn heads? Tap to shop and support a Black-owned business defining modern style. #SoulAndMeStyle #BlackOwnedFashion #TwoPieceSet #EffortlessElegance
• •From classic lace fronts to trendy bobs, discover the wig that lets your true self shine. At Soul And Me, we believe in quality and confidence. Find your perfect look and feel your most beautiful self. Shop our collection now. #LaceWigs #HairConfidence #SoulAndMe
• •More Than Fashion. It's A Movement. When you shop with us, you're not just upgrading your wardrobe—you're supporting a Black-owned business committed to making you feel like your best self. Thank you for your support!
• •Because you're our #1 priority, we wanted to give you first dibs on our Mid-Season Sale! Get up to 40% off on featured products, from stunning bodysuits to statement-making dresses. Your new favorite outfit is waiting. #Sale #VIP #SoulAndMeStore
• •Uncomplicate your style with this timeless Deep V Neck Bodysuit. Designed to flatter and empower, it’s the perfect foundation for any look—from a casual day out to a night to remember. Crafted for a seamless fit that moves with you. Look good, feel powerful. #Bodysuit #WardrobeStaple #FeelYourBest