Tono de Marca

Elegant & Sophisticated, Personal & Welcoming, Expert & Passionate, Timeless & Modern, Story-driven & Sentimental

Valores de Marca

• •Timelessness
• •Quality & Craftsmanship
• •Trust & Relationships
• •Personalisation & Bespoke Design
• •Meaning & Symbolism
• •Ethical Sourcing
• •Individuality

Mejores Prácticas

• •Embrace 'Timeless Elegance': Consistently use language that reflects sophistication, quality, and enduring style. Avoid overly trendy slang or casual phrasing that might detract from the brand's high-end positioning.
• •Maintain a 'Personal & Welcoming' Voice: Even in written communications, strive for a tone that is approachable, warm, and client-focused. Use 'you' and 'your story' to make it personal. Share the passion behind the craft.
• •Highlight 'Storytelling & Sentiment': Frame product descriptions and social media posts around the meaning and memories associated with jewellery. Focus on milestones, heirlooms, and the emotional connection to the pieces.
• •Emphasize 'Expertise & Craftsmanship' Subtly: While showcasing knowledge is important, do so in a way that educates and empowers the client, rather than being overly technical or jargon-heavy. Talk about the care, skill, and quality materials that go into each piece.
• •Visually Align: Ensure all imagery and visual content across platforms reflect the brand's elegant, high-quality, and timeless aesthetic to reinforce the written tone. The visual identity is managed by the Head of Creative Communications, ensuring consistency.

Percepción Social

Respected & Award-Winning, Trusted Family Jeweller, High-Quality & Unique, Personal & Approachable, Celebrity Endorsement

Ejemplos de Copy

• •Sophie Breitmeyer: Your Modern Family Jeweller, Crafting Heirlooms for Generations. More than just jewellery, we create timeless treasures that tell your unique story. From bespoke engagement rings whispered with love to cherished family pieces reimagined, experience the art of personal adornment.
• •The Art of Celebration, Cast in Gold. Mark life’s most precious moments with a Sophie Breitmeyer creation. We blend antique inspiration with contemporary design, ensuring every piece is as unique and enduring as the memories it holds. Let us help you craft your future classic.
• •Beyond the Sparkle: Jewellery with Soul. At Sophie Breitmeyer, we believe in the emotional power of fine jewellery. Our passion lies in understanding your vision and translating it into exquisitely crafted pieces that resonate with meaning and will be treasured forever. Discover the bespoke difference.
• •Inherit a Legacy, Create Your Own. Breathe new life into treasured family heirlooms or design a future classic from scratch. Sophie Breitmeyer specializes in bespoke transformations and timeless new creations, all handcrafted with exceptional care and the finest ethically sourced materials.
• •Timeless Design, Modern Heirlooms. Inspired by the elegance of Art Deco and the enduring beauty of antique silhouettes, Sophie Breitmeyer creates jewellery that is both striking and infinitely wearable. Build your personal jewellery wardrobe with pieces designed to last an eternity, emotionally and physically.