Tono de Marca

Supportive and Empowering, Practical and Action-Oriented, Accessible and User-Friendly, Professional yet Approachable, Innovative

Valores de Marca

• •Candidate Success
• •Accessibility
• •Guidance and Support
• •Innovation
• •Empowerment

Mejores Prácticas

• •Always Focus on the User's Goal: Frame copy around how Solza helps the job seeker achieve their objective (e.g., "Land your dream job," "Impress recruiters," "Feel confident in your interview"). This reinforces the Supportive and Empowering values.
• •Use Clear, Simple Language: Avoid jargon or overly complex sentences. The advice Solza gives should be easy to understand and implement, reflecting the Accessible and User-Friendly tone.
• •Highlight Action and Benefits: Use strong verbs and clearly state the positive outcomes of using Solza (e.g., "Improve your CV," "Boost your interview skills," "Increase your chances"). This aligns with the Practical and Action-Oriented tone.
• •Maintain a Positive and Encouraging Voice: Job searching can be stressful. The copy should be optimistic and instill confidence, reinforcing the Supportive and Empowering aspects. Avoid negative framing.
• •Subtly Weave in Innovation (when appropriate): Mentioning that Solza is a "smart" or "digital" coach can highlight the Innovative value, but it should always be linked back to the practical benefit for the user, rather than focusing on the technology for its own sake. Ensure it still feels Approachable.

Percepción Social

Helpful Resource, Innovative Approach, Part of a Larger Ecosystem, Good Starting Point, Convenience

Ejemplos de Copy

• •Headline (Website/Social Media): "Nail Your Next Job Application with Solza! Your Free Digital Coach for a Standout CV and Confident Interviews."
• •Social Media Post: "Feeling stuck on your cover letter? Solza, our smart application coach, is here to help you craft compelling content that gets noticed. Get started for free! #JobSearch #CareerTips #Solza #AccentJobs"
• •Website Description: "Meet Solza, your personal digital job application assistant from Accent Jobs. Solza analyzes your CV, preps you for interviews, and polishes your LinkedIn profile, all to help you land your dream job. It's easy, effective, and entirely free."
• •Email Snippet to Candidates: "Ready to take the next step in your career? Let Solza guide you. Our AI-powered coach offers personalized tips to make your application shine. Discover the Accent Jobs advantage."
• •Short Video Script Intro: "Hey there! I'm Solza, your digital partner in the job hunt. Together, we'll make sure your application stands out from the crowd. Let's get you interview-ready!"