Tono de Marca

nurturing, spiritual, educational, gentle, inclusive, purpose-driven

Valores de Marca

• •Nurturing Humanity
• •Cultivating a Matriarchal Society
• •Cyclical Living
• •Reverence for Elements
• •Rest & Fun
• •Community and Connection
• •Healing and Ancestral Knowledge

Mejores Prácticas

• •Lead with Your 'Why': Always start from a place of purpose. Whether writing a product description or a social media post, connect it back to the core mission of healing, connection, and ancestral knowledge.
• •Use Nurturing and Inclusive Language: Employ words that evoke a sense of care, community, and belonging. Use 'we,' 'our,' and 'us' to foster a feeling of togetherness.
• •Embrace the Spiritual and Elemental: Don't shy away from the more spiritual aspects of the brand. Reference the seasons, the elements, and the cycles of nature in your copy.
• •Educate and Empower: Position your copy not just to sell, but to educate and empower your audience. Share knowledge about herbs, farming practices, and ancestral traditions.
• •Maintain a Gentle and Respectful Voice: The tone should always be respectful of the earth, of ancestral knowledge, and of the individuals in the community. Avoid aggressive sales language and instead, invite people into the experience of Sol Root.

Percepción Social

heart-centered, community-focused, purpose-driven, dedicated to social and environmental well-being, open and inclusive

Ejemplos de Copy

• •Reconnect with Your Roots: An Herbal Tea Workshop to Nourish Your Spirit.
• •In every seed we plant, we sow a prayer for healing. In every harvest, we honor the wisdom of our ancestors. Join our community and grow with us. #SolRoot #HealingArts #AncestralWisdom
• •Crafted with intention under the cycles of the moon, our 'Peaceful Heart' tincture is a blend of calming herbs from our farm. Each drop is a gentle reminder to listen to your body and honor your inner wisdom.
• •Sol Root is more than a farm; it is a sanctuary for healing, a space to remember our connection to the earth and to each other. We are a collective of growers and healers dedicated to nurturing humanity and cultivating a more just and joyful world.
• •Gather with us under the open sky. Share stories, learn from the land, and weave your spirit into the fabric of our community. Our next harvest celebration awaits you.