Tono de Marca

Elegant, Natural, and Empowering

Valores de Marca

• •Inclusivity and Diversity
• •Craftsmanship and Quality
• •Authenticity and Storytelling
• •Natural Beauty

Mejores Prácticas

• •Always weave the message of "size-inclusivity" and "for every body" into your core messaging. It is your strongest differentiator. Use phrases like "Find your perfect fit," "Celebrating all sizes," and "Jewelry that knows no bounds."
• •Consistently use the "sun and sea" (Sol & Mar) narrative. Use descriptive and evocative language that conjures images of the coast, sunlight, and natural elements (e.g., "sun-kissed gold," "ocean treasures," "sea-salt shimmer"). This reinforces the brand name and aesthetic.
• •Use words like "handcrafted," "artisan," "small-batch," and "workshop" to highlight the quality and care put into each piece. This tells a story of value and distinguishes SOLEMARA from mass-market competitors.
• •Use uplifting and affirming language that makes the customer feel seen and celebrated. Phrases like "Embrace your radiance," "As unique as you," and "Boost your confidence" align perfectly with the brand's mission to empower through beauty.
• •Ensure the tone of the copy always matches the clean, elegant, and warm visual aesthetic. The language should feel as refined, natural, and beautiful as the jewelry itself. Avoid overly casual slang or jargon that would clash with the established brand elegance.

Percepción Social

The public perception appears to be very positive, especially among customers who have purchased from them. Testimonials highlight satisfaction with product quality and appreciation for the size-inclusive offerings. The brand is perceived as a solution-provider for a specific need (plus-size jewelry) that is not widely met elsewhere. Their narrative of being founded by two women inspired by travel and craftsmanship adds a layer of authenticity and passion that likely resonates well with their target audience.

Ejemplos de Copy

• •Instagram Post: "Find beauty that fits. ✨ Our new handcrafted Abalone Shell Ring is a reminder that true elegance knows no size. Made with 925 silver and inspired by the sea's hidden treasures. Available in sizes 48-78 because everyone deserves to radiate confidence. #SolemaraJewelry #SizeInclusive #HandcraftedWithLove"
• •Facebook Ad: Headline: Jewelry with a Story. Handcrafted for Every Body. Body: "Tired of one-size-fits-all? At SOLEMARA, we believe in jewelry as unique as you are. Inspired by the sun and sea, we partner with small family workshops to create timeless pieces in a full range of sizes. Discover our 925 silver collection and find your perfect fit today. Shop now for 10% off your first order."
• •Email Marketing Subject Line: "Your Perfect Fit Is Here ✨ | Discover Our New Size-Inclusive Collection"
• •Website Homepage Banner: "Beyond Measure. Beyond Compare. Discover handcrafted 925 silver jewelry in every size, made to celebrate your unique radiance."
• •Pinterest Pin Description: "Style, stacked your way. Our handcrafted 925 silver stacking rings are perfect for expressing your individuality. Mix, match, and find the perfect fit from our size-inclusive collection. Inspired by the Baltic Sea, made for the modern soul. #HandmadeJewelry #StackingRings #SilverJewelry #BohoLuxe #Solemara"