Tono de Marca

Authentic & Passionate, Conscious & Responsible, Minimalist & Functional, Adventurous & Free-spirited, Community-oriented, Elevated & Stylish

Valores de Marca

• •Sustainability
• •Functionality & Quality
• •Passion for the Ocean
• •Minimalism
• •Integrity & Purpose
• •Giving Back

Mejores Prácticas

• •Develop a Brand Voice Guide: Document the key elements of your brand tone (e.g., authentic, conscious, adventurous), including do's and don'ts for language, specific keywords to use/avoid, and examples. This ensures everyone creating content is aligned.
• •Tell Your Story Consistently: Weave your origin story and the "why" behind Sola the Label into your communications where appropriate. This reinforces authenticity and passion.
• •Prioritize Value-Driven Language: Continuously connect product features back to your core values like sustainability, functionality, and ocean protection. For example, instead of just saying "durable hat," say "Durable hat made from recycled materials, built to last through countless ocean adventures."
• •Engage with Your Community Authentically: When responding to comments or messages, maintain the brand's friendly, passionate, and conscious tone. Foster a sense of shared values.
• •Visual and Textual Harmony: Ensure your copywriting complements your visual identity. If your images are natural, adventurous, and clean, your text should reflect the same feeling – avoid overly corporate or salesy language that clashes with the established aesthetic. Your Pinterest and Instagram already demonstrate good visual cohesion.

Percepción Social

Positive (among aware consumers), Niche Appeal, Potential for Confusion, Emerging Brand

Ejemplos de Copy

• •Headline (Website/Social Ad): Ride the Wave, Respect the Ocean. Sustainable Surf Hats by Sola the Label.
• •Instagram Caption: Sun-drenched sessions and salty hair. Our recycled surf hats are designed by surfers, for surfers, keeping you protected while we protect the playground we love. #SolaTheLabel #SustainableSurfing #OceanMinded
• •Product Description Snippet: Crafted from premium recycled materials, this minimalist surf hat offers UPF 50+ protection without compromising on style or your commitment to a cleaner planet. Functional design for endless adventures.
• •About Us Excerpt (Short Version): Born from a love for the waves and a mission for a healthier planet. Sola the Label is more than just surf hats; it's a community dedicated to mindful adventure and timeless, functional design. Join our quest for waves and freedom.
• •Email Subject Line (for newsletter): Adventure Awaits: Discover Sola's Latest Eco-Conscious Surf Gear