Tono de Marca

conscious, positive, and educational

Valores de Marca

• •Sustainability
• •Ethical Production
• •Quality and Durability
• •Transparency
• •Health and Well-being

Mejores Prácticas

• •Lead with Your "Why": Start with the brand's core mission. Frame product benefits not just around style or comfort, but around the positive impact of the purchase (e.g., "Feel good inside and out, knowing your hoodie supports fair labor").
• •Be Transparent and Specific: Use concrete details instead of vague buzzwords. Mentioning "100% GOTS certified organic cotton" or "Fair Wear Foundation certified suppliers" is more powerful and trustworthy than just saying "eco-friendly."
• •Use Positive, Empowering Language: Employ an optimistic and encouraging tone. Words like "conscious," "positive," "respect," and "nurture" align with the brand's identity. Frame sustainability as a positive lifestyle choice, not a restriction.
• •Tell the Story of the Materials: Connect the final product back to its origins. Explain why organic cotton is better for the soil or how using recycled materials reduces waste. This educates the consumer and adds value beyond the physical item.
• •Emphasize Durability and Timelessness: Actively position products as long-term investments that transcend seasonal trends. Use phrases like "built to last," "timeless design," and "wardrobe staple" to reinforce the brand’s opposition to the disposable nature of fast fashion.

Percepción Social

a niche, mission-driven company dedicated to creating a positive impact, appealing to consumers who prioritize transparency and ethical standards in their purchases

Ejemplos de Copy

• •Wear the change you want to see. Our SUSTNBLE® Hoodie isn't just a layer of comfort; it's a statement. Made from 100% GOTS certified organic cotton and printed with non-harmful inks, it’s designed for those who care about their impact. Kind to your body, kinder to the Earth. #SoilAndBody #SustainableFashion #WearYourValues
• •Meet your new favorite t-shirt. Ethically crafted from the finest 100% organic cotton, this tee offers unparalleled softness and breathability. Its timeless design ensures it will be a staple in your wardrobe for years to come. By choosing this piece, you're not just buying a t-shirt—you're supporting fair wages, sustainable farming, and a fashion industry that respects our planet.
• •Inside: Conscious Comfort & Timeless Style
• •Earth-Positive Fashion. Made from the best of nature, for the good of the planet.
• •At Soil and Body, we believe clothing should be made to last and produced with respect for people and the planet. Explore our collections of premium organic cotton and recycled apparel, and join a community committed to making a difference—one garment at a time. Shop now for a cleaner closet and a healthier world.