Tono de Marca

Friendly, youthful, and aspirational. The communication is casual and engaging, often using informal language, emojis, and direct questions to foster interaction. The style is enthusiastic and emotionally driven.

Valores de Marca

• •Local Pride
• •Trend-Consciousness
• •Community
• •Quality and Style
• •Self-Expression

Mejores Prácticas

• •Maintain a Unified Voice: Ensure that all communications, from website copy to social media posts and customer service interactions, reflect the brand's friendly, youthful, and aspirational tone.
• •Focus on "You": Center the copy around the customer. Use language that speaks directly to them, highlighting how the products will make them feel and the experiences they will have.
• •Leverage Emotional and Aspirational Language: Use power words and emotive descriptions that evoke feelings of confidence, joy, and style. The goal is not just to sell clothes, but to sell a lifestyle and a feeling.
• •Incorporate Community-Building Terms: Consistently use brand-specific terms like "Sogui Babes" to reinforce the sense of community and make customers feel like insiders.
• •Adapt the Tone to the Channel: While the core tone remains consistent, it should be adapted for each platform. For example, be more playful and trend-focused on TikTok, highly visual and engaging on Instagram, and slightly more informative in email newsletters.

Percepción Social

Largely positive, portraying it as a fresh and stylish national brand. Customers value the unique designs and local production. Perceived as a go-to for trendy outfits, with an active and engaging social media presence that fosters positive brand image and customer loyalty.

Ejemplos de Copy

• •¡Detén todo! ✨ Nuestra nueva colección 'Solsticio' acaba de aterrizar. Diseños frescos, vibrantes y 100% colombianos para que brilles más que el sol. ¿Lista para enamorarte? #SoguiBabes #HechoEnColombia
• •Dilema de viernes por la noche: ¿un vestido atrevido o un set cómodo y chic? 🤔 ¡Vota por tu look Sogui preferido para el fin de semana! 💃
• •POV: Encuentras el vestido perfecto que te hace sentir como la protagonista. 💖 Así son nuestros diseños, creados para que te robes todas las miradas. #ModaColombia #SoguiStyle
• •Renueva tu clóset con la moda que está conquistando Colombia. 🇨🇴 En Sogui, creamos prendas llenas de estilo y calidad para la mujer moderna. ¡Descubre tus nuevos favoritos! >> [Link to website]
• •¡Hola, Sogui Babe! 💕 Solo queríamos recordarte lo increíble que eres y que nuestras prendas están diseñadas para celebrar tu autenticidad. Gracias por ser parte de nuestra familia. ¡Mira lo nuevo que tenemos para ti!