Tono de Marca

Artistic, minimalist, and introverted, focused on individual expression through subtle and design-centric communication, avoiding loud marketing.

Valores de Marca

• •Individuality and Self-Expression
• •Artistic Aesthetic
• •Quality and Protection
• •Quiet Confidence

Mejores Prácticas

• •Let the Visuals Lead: Prioritize high-quality images of the products. The copy should complement the art, not overpower it. Keep text minimal and impactful.
• •Use Introverted Language: Employ words and phrases that resonate with individuality and quiet confidence. Terms like "your space," "personal statement," "quietly bold," and "uniquely you" reinforce the brand's core identity.
• •Maintain a Clear Brand Distinction: Proactively differentiate "Socially Anti" from "Anti Social Social Club" where necessary, perhaps through a clear "About Us" section that emphasizes its focus on unique, artist-driven phone accessories.
• •Focus on "Expression" over "Anti-Social": While the name is catchy, the messaging should lean more towards self-expression and individuality rather than negativity or isolation. The "anti" is about being anti-conformity, not anti-social in a literal sense.
• •Engage Authentically: When interacting with customers on social media, maintain a tone that is helpful and direct, but not overly effusive or corporate. The voice should feel personal and genuine, like a recommendation from a trusted, art-loving friend.

Percepción Social

Positive and design-focused among its audience, with the main challenge being potential confusion with "Anti Social Social Club" and its negative reputation. The "anti-social" theme also connotes authenticity and a rejection of mainstream consumerism.

Ejemplos de Copy

• •Your phone is your most personal device. Make it a masterpiece. #SociallyAnti
• •Art for your pocket. Protection for your world. Discover the collection.
• •Find the design that speaks to you, so you don't have to. Express yourself in silence. Shop Socially Anti cases now.
• •More than a case, it's a statement of individuality. With a slim profile and a durable finish, it protects your phone while reflecting your unique style.
• •Which one matches your mood today? [This one] or [That one]