Tono de Marca

friendly, encouraging, community-focused, inclusive, positive, professional, and informative

Valores de Marca

• •Community
• •Accessibility
• •Fun and Positivity
• •Inclusivity
• •Holistic Development

Mejores Prácticas

• •Always Prioritize "Fun" Over "Competition": In all copy, from social media captions to program descriptions, the emphasis should be on enjoyment, play, and positive experiences. Avoid language that suggests pressure, winning, or advanced competition.
• •Use Encouraging and Positive Language: Incorporate words like "joy," "confidence," "fun," "friends," and "community" frequently. Phrases like "high-fives," "cheers," and "smiles" reinforce the friendly atmosphere.
• •Speak Directly to Parents' Needs: Acknowledge the challenges of parenting young children by highlighting flexibility, convenience, and the program's role in child development. This shows empathy and understanding of your target audience.
• •Showcase the Coaches' Personalities and Philosophies: Continue to feature coaches on social media and the website. Sharing their approachable and supportive coaching styles builds trust and reinforces the brand's values.
• •Maintain a Community Focus: Regularly post photos and stories (with permission) of the kids and families in the program. Use captions that tell a story about friendship, teamwork, and shared experiences to strengthen the sense of community.

Percepción Social

Highly positive, seen as a well-regarded community program that successfully introduces young children to sports in a fun and non-intimidating way. It is perceived as a local, family-oriented organization with a clear and well-defined identity that resonates with parents seeking positive, introductory sports experiences for their toddlers.

Ejemplos de Copy

• •More than just a game! ☀️ At Soccer Tots, we're building a community, one high-five at a time. It’s where little feet make big friends and discover the joy of being active together. Join our squad and see what the fun is all about! #SoccerTots #VancouverKids #CommunitySports
• •Kickstart a lifetime of fun! Soccer Tots Vancouver offers a joyful, pressure-free introduction to soccer for kids aged 1-6. No scores, no stress—just fun, friends, and fundamental skills. Our play-based approach ensures your little one builds confidence while having a ball. Ready to play?
• •Did you know that running, jumping, and kicking are the building blocks of athletic confidence? Our Summer League isn't just about soccer; it's about developing 'movement literacy.' We help your child master the basics in a fun, supportive environment, setting them up for success in any sport they choose. Spots are filling up – register today!
• •Busy family schedule? We get it. That’s why we offer flexible Drop-in Flex Passes for our Soccer Tots classes. Come when you can and give your child a fun dose of soccer skills and playtime. Convenient locations across Vancouver. Learn more and grab a pass on our website!
• •Every child deserves a positive introduction to sports. At Soccer Tots, we welcome all skill levels, backgrounds, and personalities. Our patient coaches are experts at making every child feel seen, supported, and ready to play. Come as you are – we can't wait to meet you!